Reaching key decision-makers for a prominent global IT company
Reaching key decision-makers for a prominent global IT company
We get it. B2B research can be tough. These valuable audiences need to be well compensated and finding these audiences can be time-consuming. A prominent IT company reached out to us with a set of research goals—looking to find a particular subset of decisionmakers in multi-international markets. We leveraged our vetted B2B partnerships to help our client reach out to verified tech decision makers.
Challenge
Objectives
- The Personal Systems team at a global information technology (IT) company that sells hardware, software, and related business services needed to reach IT decision-makers in multi-international markets.
Target Audience
Solution
Method
- aytm’s dedicated Panel Operations team had a consultative conversation to help effectively design what the respondent pool should look like in order to achieve the research goals.
- We maximized our heavily-vetted B2B partners, assisted with upfront screening design, and ran additional QA checks during fielding to ensure respondent quality in real-time.
Results
Results
- Using aytm’s vetted B2B partnerships, the client was able to quickly reach a pool of 600 target respondents.
- Additionally, using aytm’s core platform, they were able to easily build a complex MaxDiff survey online.
- Through aytm’s combination of panel, platform and services, the client received insights into product features that resonated most with their target audience.
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