Testing 87 new beer flavors in 24 hours
With a lofty goal of launching four new flavors of beer into an unknown market in just a few months, Boston Beer’s small but mighty insights team needed to conduct some serious research without breaking the bank—and fast. To narrow down their list of 87 potential new flavors, they turned to aytm’s research automation platform
and team of research experts to guide their efforts and maximize the insights gained. Through this blossoming partnership, Boston Beer’s researchers were able to impress internal stakeholders with iterative results and budgets, opening doors to more strategic and dynamic conversations.