Partners in switching to agile consumer insights
As product development cycles shortened, this top-ten multinational CPG company needed to accelerate their research to match pace without sacrificing quality. So, they set out to make the strategic switch from full service to a more agile, self-service approach. But with a large team of researchers requiring training and the need for advanced research, finding a true partner with the right mix of technology, service offerings, and expertise proved to be challenging. That is, until they found aytm. However, this isn’t the type of success story where we came sweeping in to save the day. No, the benefits of this burgeoning partnership truly went both ways, as within just a few weeks aytm had used input from this client to make platform improvements with lasting impact to all aytm users.