Gorilla Glue unlocks assisted DIY insights with aytm's shelf test
Agile research that sticks
Gorilla Glue’s team saw an opportunity to expand their internal research capabilities by partnering with aytm to perform an assisted DIY automated Shelf Test. This small but savvy research team of two was asked to test different color options in packaging for a particular product line to better understand purchase drivers for consumers in this space. Having never performed a digital shelf test before, they turned to aytm to guide their efforts through this first study and empower them to build their own shelf tests in the future.
Objectives
Objectives
- Bring aytm’s automated Shelf Test into their DIY toolkit
- Gauge purchasing behavior as well as the findability, uniqueness, and believability of various packaging options for skin repair products
Target audience
Target Audience
- 1,200 consumers recruited to the specifications of the project
Method
Method
- Assisted DIY automated Shelf Test to create simulated shopping experiences
- Balanced nodes to ensure equal exposure across the same demographics
Results
Results
- Gorilla Glue successfully brought new methodologies into their toolkit
- n=1200 shelf test yielded statistically significant findings
- Built in less than a month
- Fielded in less than a day
- IR of 36%
