H&L Partners cut their research time in half

As consumer behaviors shifted rapidly at the beginning of the pandemic, the insights team at H&L Partners wanted to find the drivers of these changing trends. But with such a vast client-base, they knew they’d have a competitive advantage if they could find higher quality insights with quantitative and primary research. By leveraging geographic, demographic, and psychographic insights, along with correlation analysis, H&L was able to understand the “why” behind the “what” in order to guide transformative conversations with their clients.