Homethrive leverages aytm's DIY platform to further their vision
Supportive insights that champion caregivers
Today, one in every five Americans are caregivers. That’s over 53 million adults—nearly 10 million more than in 2015. And with that number expected to increase in the coming years, data suggest that millions of caregivers throughout the United States may be unsupported. This is a story about how Homethrive, a caregiving support benefit innovator, is using agile research to further their vision of reducing the work, worry, and stress for unpaid family caregivers, their loved ones, and their employers.
Objectives
Objectives
- Design, field, and analyze an annual study using aytm’s DIY platform
- Use the data to create evidence-based marketing materials for multifacetedcampaigns that help promote the need for supporting unpaid employeecaregivers across the country
Target Audience
Target Audience
- 200 caregivers throughout the United States
Method
Method
- Fully DIY survey with flexible support before launch to ensure the best results
- Leveraging aytm’s “caregivers” house tag
Results
- Successful launch of a survey that yielded significant findings
- Connected with caregivers across the US with a 70% Incidence Rate (IR)among the “caregiver” house tag
- Fielded in less than 24 hours
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