Take flight with agile research
Popular online travel search engine KAYAK tapped creative agency Supernatural for a compelling brand campaign with the power to create headwinds in the industry. Knowing that primary research can go a long way in validating creative campaigns, Supernatural decided to launch a survey to travelers in the US and Canada so they could use the data to power a truly newsworthy campaign. But getting an international survey off the ground can take a lot of planning. Learn how Supernatural gained first-class insights by leveraging aytm’s agile DIY platform, helping them safely land quality data with the speed and scale KAYAK needed for their brand campaign.