Taste-testing fresh campaign messaging
Little Leaf Farms is revolutionizing the packaged salad category, and for their first campaign, they needed something that would equally stand out and communicate what makes them truly special. They had the idea of making the everyday notes they get from their biggest fans the heart and soul of this first campaign’s message. They called them: Tastemonials. These heartfelt love letters from customers were sure to resonate with their target audience. But the savvy brand team at LLF knew that testing creative with real consumers is imperative to maximizing the impact of these assets—so they turned to aytm for the fresh insights needed to ensure their first advertising campaign was a smashing success.