Global food corporation teams up with aytm
Heading into a two-day agile innovation sprint, insights teams at a global food corporation needed a fast and reliable way to test concepts for new specialized product offering. On day one, they sought to shortlist 20 concepts and then on day two, they would pick the ones to move forward with developing. To do that, they leveraged aytm's concept testing capabilities, allowing them to get their ideas in front of the right audience and understand which ones resonated with them the most. Here's the story of how this savvy insights team narrowed down a list of concepts—overnight!