Fresh, full-service insights for healthy smiles

Shelf testing specialty mouth rinse

A prominent oral care brand owned by a top ten global CPG company teamed up with aytm to launch a shelf test on new packaging design concepts in order to compare them with previous designs and direct competitors. With the help of aytm’s intuitive platform and supportive research experts, they were able to build a photorealistic shopping experience to reliably test findability and purchase intent for their specialty rinse.



  • Specialty rinse wasn’t performing well compared to direct competitors
  • New design concepts needed to be tested for findability and purchase intent
  • The team had never conducted a shelf test on aytm’s platform

Target Audience



  • A shelf test designed specifically for specialty rinse products
  • A seamless full-service solution that’s both flexible and facilitative
  • No prior shelf test experience? No problem! Lean on aytm for support



  • Increased findability of new design concepts
  • Actionable insights, packaged, delivered, and ready to share
  • Confidence boost for all shelf test projects yet to come