Creating a virtual center of excellence for a global food corporation
Connect a worldwide network of insights teams
One of the world’s largest global food corporations needed to generate a vast array of consumer insights to prove their products’ value to food producers, retailers, and operators. But there's no “one size fits all” solution to a model that requires such a decentralized global approach. Here’s an overview on how this business’ network of distributed insights teams leveraged a dynamic, and consultative partnership with aytm to build a virtual center of excellence that connected a worldwide network of insights teams.
Challenge
Objectives
- Infinite needs, finite resources
- A vast array of clients who cater to different markets across the globe
- Decentralized teams with disconnected insights
Target Audience
Solution
Method
- A consultative partnership and an iterative approach
- An intuitive hub to connect teams across different regions and categories
- A virtual center of excellence to promote collaborative learning
Results
Results
- Teams that teach one another how to gain more insights with fewer resources
- A shared dashboard that promotes and facilitates immense time savings
- Increased visibility, connections, and understanding among insights teams
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