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AYTM has developed a unique market intelligence solution called PersonalityRadarSM. It gives you access to our ever growing database of ~3000 traits that we profile our respondents by and keep up to date.
We analyze millions of data point combinations on the fly and present you a clear window into the statistically significant affinities between respondents' answers on your questions and their aggregated psychographic & personality traits.
You can discover, for example, that Nintendo owners are 62.7% more likely to be actively shopping for a new vehicle in early 2014 or that Republicans were 21% more likely to root for Broncos in the last Super Bowl (XLVIII). Play with it here.
You can uncover hundreds of data points that would be impossible to predict in any quantitative research environment otherwise. Allocate common personas by clustering their affinities in relationship to the brand/product/entity you're researching.
Very few brands can afford to ask their customers tricky personality questions, such as, "Do you see yourself rather lazy or hardworking?", Outgoing or Shy, Liberal or Conservative, yet actionable insights will make all the difference in success of a product launch, advertising campaign or a re-branding because you'd be able to appeal to their feelings. Gone are the days when survey analysis was limited only to the "demographic buckets" such as age, gender, income, employment, etc. Now you can really get into the shoes and heads of your target market and the best news is that you don't have to do any Big Data heavy lifting or rely on inferred social media/browsing data.
Each eligible AYTM PanelSurvey comes with up to 10 relevant PersonalityRadarSM tags unlocked for free.