3D TV Survey: More Than Half Not Interested in Ever Owning 3D TVs

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Posted Jun 19, 2013
Anne Pilon

Several years ago, many tech experts thought that 3D TV would be the next big thing. But so far, it hasn’t caught on much with the American public. Are people interested in owning 3D TVs for their homes? Or is the technology just not relevant to their interests?



In Ask Your Target Market’s latest survey, just 4% of respondents said they currently own a 3D TV. 17% said that they are definitely interested in owning one. And 21% said they are somewhat interested in owning a 3D TV. 59% said they are not interested in owning a 3D TV at all.

3D Movies

Currently, 3D movies are a bit more prominent than 3D TVs. 18% of respondents said they have seen 3D movies many times. And 51% said they have seen 3D movies once or twice.18% of those who have seen 3D movies said they felt the 3D added a lot to the viewing experience. 39% said the 3D somewhat added to the viewing experience. 35% said they didn’t really feel that the 3D added much to the user experience. And 8% said they don’t think the 3D added anything at all to the viewing experience.

Future Interest

Just because over half of Americans aren’t interested in 3D TVs themselves, it doesn’t mean they don’t necessarily mean the technology won’t catch on with other consumers. 14% said they definitely think that 3D TV will catch on in American homes within the next 5 years. 40% said they think 3D TV will probably catch on in the next 5 years. 34% said they think 3D TV probably won’t catch on. And 13% said it definitely won’t catch on. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: LG from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 17 via AYTM’s online survey panel.

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