Facebook is in the process of rolling out a new feature called “anonymous login,” which could give users increased privacy. The feature doesn’t actually give users the ability to remain anonymous on Facebook, but allows them to sign in to third party apps without having to give the app access to all of their Facebook info. How many Facebook users might be interested in taking advantage of anonymous login?
In Ask Your Target Market’s latest survey, 30% of respondents said they are very concerned about privacy on Facebook. 37% said they are somewhat concerned with Facebook privacy. 19% said they are generally not very concerned about Facebook privacy. And just 3% said they are not concerned about Facebook privacy at all. The remaining 11% do not use Facebook.
But the anonymous login feature wouldn’t necessarily impact Facebook privacy itself; it would be more relevant to those users who connect third party apps to their Facebook accounts. 23% of Facebook users said they have many different third party apps connected to their Facebook account. 33% said they have one or two apps connected to Facebook. And 44% don’t have any.
Anonymous login hasn’t been officially released to all users yet. And currently, just 20% have even heard of the new feature. But after a short explanation, 28% of Facebook users said they would definitely be interested in using anonymous login to connect to third party apps without releasing all of their info. 39% said they would probably consider using the anonymous login feature. 23% said they probably wouldn’t be interested in using it. And just 9% said they definitely wouldn’t. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Facebook native login on iOS from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 5 via AYTM’s online survey panel.