.jpeg)
Apple has long been known as one of the most innovative tech companies in the world. But some are beginning to argue that other companies are beginning to catch up in terms of new product types and innovations. Do consumers still view Apple as an innovative company? And have opinions changed at all over the past few years?
Brand Perception
In Ask Your Target Market’s latest survey, 26% of respondents said they have a very positive opinion of the Apple brand. 34% said they have a somewhat positive opinion of Apple. 31% said they feel neutral or have no opinion about Apple. 7% said they have a somewhat negative opinion of Apple. And just 2% have a very negative opinion of Apple.So have these perceptions and opinions changed at all in recent years? 24% said their opinion of Apple has improved over the last 2 years. 14% said their opinion of Apple has gotten worse in the last 2 years. And 62% said their opinion of Apple hasn’t changed at all in the last 2 years.
Apple Innovation
More specifically, 45% of respondents rated Apple’s ability to create innovative new products as better than most other tech companies. 40% said they feel Apple’s ability to create innovative new products is about the same as most other tech companies. Just 3% said that Apple is less innovative than most other tech companies. And 12% were undecided. Over the last 2 years, 35% said that their opinion of Apple’s innovative new products has improved. Just 13% said their opinion of Apple’s innovation has gotten worse over the last 2 years. And 52% said their opinions haven’t changed in that time period.
Apple Customers
So it seems that most agree Apple is a company with innovative products. But sometimes people’s opinions don’t necessarily translate into sales. 52% of respondents don’t own any Apple products. 31% own iPods. 19% own iPhones. 16% own iPads. 8% own MacBooks. 3% own iMacs. And 2% own other kinds of Apple products. Of those who don’t own any Apple products, 39% still had a positive opinion of Apple, and 32% said they believe that Apple is more innovative than most other tech companies. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Apple Store Regent Street from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 9 via AYTM’s online survey panel.
.jpg)
