JD Deitch, our COO, will present a webinar with the American Marketing Association this Wednesday, June 29 about the tricky (and sometime downright scary) process of updating tracking studies. He'll explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they're still fit for purpose, and how you can manage change in your tracking studies.
The webinar will cover:- the case for change (since it's easy to convince yourself that your out-of-date tracker is still okay)- how to improve your methodology- frameworks for improved project management- one of the most challenging aspects in driving change—managing stakeholders who may stand in your way.
Some of the most frequently-asked questions when conducting a new brand tracker study will be addressed. Also covered will be what sample providers like us can and should do to help you manage this change, and how other methodologies should be used in tandem with trackers when facing a multi-objective research study.
Ready to make tracker change easy for yourself?
Enroll today at https://cc.readytalk.com/r/sru7wzkvbtlf&eom!