Drive-Thru Survey: Customers Appreciate Convenience Factor

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Posted Jul 24, 2015

Fast food restaurants continue to gain popularity even while some consumers are focusing more and more on health and organic options. The convenience of drive-thrus in particular is something that keeps customers coming back to places like McDonald’s and Taco Bell again and again. Since today is National Drive-Thru day, we asked customers what they think about drive-thrus and fast food restaurants in general.

drive thru

Fast Food Customers

In Ask Your Target Market’s latest survey, 4% of overall respondents said they eat fast food pretty much every day. 15% eat it a few times per week. 18% eat it about once per week. 25% said they usually eat fast food a few times per month. 12% just eat it about once per month. 22% said they rarely ever eat at fast food restaurants. And just 4% never do. Of those who patronize fast food restaurants at least on occasion, 10% only go inside the restaurants to order and/or eat their food. Another 25% said they prefer to go inside, but go through drive-thrus on occasion. 25% have no preference between the two. 34% said they prefer to go through drive-thrus whenever possible. And 6% said they only ever go through drive-thrus.

Drive-Thru Restaurants

When it comes to fast food restaurants with drive-thrus, the big names tend to have the market pretty well saturated. McDonald’s, Burger King, Taco Bell and Wendy’s were named respondents’ favorite drive-thru restaurants. Others mentioned include Arby’s, Chic-Fil-A, Whataburger and KFC.

Customer Satisfaction

There are several different reasons why customers might choose to go to drive-thru restaurants over other eateries. Convenience seems to be the biggest reason. 81% of respondents said they are satisfied with the convenience factor of drive-thru restaurants. 69% said they’re satisfied with the price at most fast food restaurants. 71% are satisfied with the variety of menu items. But just 45% are satisfied with the amount of healthy options at drive-thru restaurants. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Taco Bell Drive Thru Sign from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 23 via AYTM’s online survey panel.

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