TMRE Digital Week 2020

aytm logo icon
Posted Apr 29, 2020
Tiffany Mullin

The Consumer Insights industry is facing a time of considerable uncertainty. Many clients and suppliers are questioning whether they should hit pause on their research plans. In this session, you will hear about the short-term need to pivot from long-term strategic research and move toward in-context, in the moment research.

In the Moment Research: Turning Uncertainty into Confidence

https://youtu.be/ipdLljXrqHQ

This strategic shift is vital for insights professionals to maintain a pulse on what consumers are currently feeling, recognize new behaviors, and track trends in the new normal.

Key Takeaways:

  • Learn the importance of having actionable insights, including data visualizations and storytelling capabilities, to help guide conversations with stakeholders.
  • Hear about the results from aytm's research on changing consumer behaviors and preferences and how you can use them to inform your research projects.
  • Receive practical advice on how to conduct research today that powers your organization's growth tomorrow.

Date: Wednesday, Apr. 29th, 2020
Speakers:
Eileen Rozic - EVP of Global Sales
aytm

Stephanie Vance - VP of Research
aytm


Become an aytm insighter.
Want to connect with a global network of like-minded consumer insights professionals passionate about moving the industry forward? Join our insighter community.

Featured Stories

New posts in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.