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Over the weekend, many Americans attended fireworks displays as part of their Fourth of July celebrations. And even more purchased their own fireworks to have displays at their homes. But some people don’t enjoy fireworks because of safety or noise issues. So how many people enjoy fireworks displays? And is it enough to offset those who don’t want people to be able to buy their own fireworks?
Firework Opinions
In Ask Your Target Market’s latest survey, 71% of respondents said they generally enjoy fireworks displays. However, 65% said they have safety concerns with them. And 25% find fireworks to be disruptive or annoying. In fact, 36% of respondents even think that roadside fireworks sales should be banned.
Making Purchases
When it comes to firework purchases, 56% of respondents said they’ve never bought their own fireworks to put on their own displays at home. 18% said they have done so at least once in the past. 15% sometimes buy their own firework products. 8% do so about once a year. And 3% said they buy their own fireworks multiple times a year.
Types and Brands
More specifically, those who buy fireworks have a few different favorites when it comes to types and brands. Sparklers, Roman candles, whistlers and rockets were named as respondents’ favorite types. Favorite firework brands include Black Cat, Phantom and TNT.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: fireworks from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 3 via AYTM’s online survey panel.
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