Starbucks recently announced six new frappuccino flavors. The new flavors are part of the brand’s “fan favorite” campaign. So customers will have the opportunity to try all the new flavors and vote on their favorites, which will then be available at a discounted price for a short period of time. So how many people are interested in trying the new frappuccino flavors? And which ones are likely to come out on top?
In Ask Your Target Market’s latest survey, 3% of respondents said they buy beverages from Starbucks every day. 6% go to Starbucks a few times per week. 8% go about once per week. 9% said they go to Starbucks a few times per month. 5% go about once a month. 28% said they rarely ever buy beverages from Starbucks. And 42% never do.
More specifically, 8% of Starbucks customers said they always buy frappuccinos when they go to Starbucks. 15% buy frappuccinos most of the time. 20% do so about half the time. 29% said they rarely choose frappuccinos as their beverage of choice when they go to Starbucks. And 28% never do. 75% of those who have at least tried frappuccinos at Starbucks said they have a positive opinion of them. Just 10% said they don’t like frappuccinos. And 15% are pretty neutral about them.
When it comes to the new flavors, there does appear to be one early favorite. 34% of overall respondents said they are likely to try the caramel cocoa cluster flavor. 27% are likely to try the new cinnamon roll frappuccino. Another 27% are interested in the red velvet frappuccino. 26% want to try the cupcake flavor. 19% are likely to try lemon bar. And 18% are interested in the cotton candy flavor. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Mocha frappuccino - Starbucks Bullring from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 8 via AYTM’s online survey panel.