Green Products Survey: Most Consumers Don't Seek Out Green Products

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Posted Mar 30, 2012
Anne Pilon

The environment is a major concern for many Americans, so some tend to go out of their way to buy products that are eco-friendly or environmentally conscious. But are all the products that claim to be green really all that great for the environment? How trusting are consumers of these environmental claims and how do they affect buying decisions?

green products

Green Products

In Ask Your Target Market’s latest survey, 14% of respondents said they often buy products that claim to be green, eco-friendly or environmentally conscious in some way. 67% said they sometimes buy green products, and 19% said they don’t ever buy them.Of those who buy green products, 10% said that they actively seek out these products. 59% said they will usually buy green products when it is convenient. And 31% said that they don’t ever go out of their way to buy green products.

Consumer Trust

Only 3% of respondents said they definitely trust all claims that a product is green or eco-friendly. 20% said they trust these claims for the most part. 34% believe these types of claims are sometimes true. 34% said they don’t really believe these claims. And 10% said they don’t ever believe these claims.

Discouraging Purchases

Regardless of believing environmental claims, 79% of respondents said they have been discouraged from purchasing a green product because of its price. And 41% said they have been discouraged from buying a green product because of its quality.The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 29 via AYTM’s online survey panel.

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