Insights That Work

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Posted Mar 16, 2021
Tiffany Mullin

How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed

CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis.

But like most organizations today, they also needed a way to deliver insights faster and within a limited budget, without compromising quality. In this session with Senior Statistician, Andrew Basehoar you'll learn:

  • How the Product and Consumer Sciences Team at Kimberly-Clark was able to increase its speed to insight, despite having less time and resources
  • The value of choice-based experiments 
  • The importance of selecting a consumer insights platform that gives you visibility into your raw data and clear explanations of how it achieves complex statistical calculations 
  • The benefits of collaborating with an agile research partner with a flexible service model that includes DIY, assisted services, and consultations

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