Keywords Survey: Many Find Irrelevant Information Through Search Engines

aytm logo icon
Posted Jun 18, 2012
Anne Pilon

Americans use search engines in plenty of different ways, which can sometimes make it difficult for companies to optimize their sites for searches. Keywords can help companies attract visitors, but they can’t always keep them on the site if the content isn’t up to par. What do American consumers think about these keywords? And how do they affect their search engine habits?


Search Engines

In Ask Your Target Market’s latest survey, 64% of respondents said they use search engines every day. 21% said they use search engines fairly often. 12% said they use them sometimes. Just 2% said they rarely use search engines, and 3% said they never use them.

Keyword Phrases

27% of search engine users said they search using one or two keywords. 12% said they normally enter longer phrases or full sentences in the search bar. 9% said they enter searches in question form. And 49% of respondents said their search phrasing changes depending on what they’re looking for. In addition, 93% of respondents said they will change their keywords or phrasing if their search doesn’t yield relevant results right away.

Keyword Relevance

26% of searchers said they are always able to find relevant search results easily. 61% said they easily find relevant results more than half the time. 11% said they find relevant results about half the time. Just 2% said they rarely find relevant search results, and 1% never do. However, 89% of respondents said they have come across sites that contained their keywords that were not actually relevant to their search.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Google Main Search from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 14 via AYTM’s online survey panel.

Featured Stories

New posts in your inbox