March Madness Survey: Most Don't Participate in Bracket Challenges

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Posted Mar 14, 2012
Anne Pilon

For many Americans, the most exciting part of college basketball season is just around the corner. Fans and non-fans alike look forward to March Madness so they can fill out brackets and participate in challenges with friends and family. How many Americans actually participate in this ritual, and how many of them are college basketball fans throughout the rest of the season?

march madness

Basketball Fans

In Ask Your Target Market’s latest survey, 11% of respondents said they watch college basketball games often. 15% said they watch sometimes, 14% watch rarely, and 62% said they never watch college basketball. Males were more likely to be fans, with just 45% saying they don’t ever watch college basketball. Students and respondents over 35 were also slightly more likely to watch college basketball.

Filling Out Brackets

6% of respondents said they always fill out a March Madness bracket, while 11% said they sometimes do, and 8% have filled out one in the past. It seems that most of those who participate are actual fans, since less than 1% of those who never watch college basketball said they always fill out a bracket. 2% have filled out a few in the past, and 5% said they have filled out just one bracket before. This year, 12% of overall respondents said they plan to fill out a bracket, while 78% do not plan to, and 11% are still undecided.

Bracket Challenges

Of those who plan to fill out a March Madness bracket this year, 58% said they plan to participate in an online bracket challenge. 42% plan to participate in a friends-organized challenge, 27% plan to participate in a family-organized challenge, 19% plan to participate in a workplace-organized challenge, and 10% plan to participate in a challenge on a social networking site. 13% said they just fill out a bracket for fun and don’t participate in any challenges.The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.Photo Credit: Addiction from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 13 via AYTM’s online survey panel.

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