Retail businesses can certainly make use of loyalty programs to reward customers and incentivize repeat purchases. According to The Balance, customers that are part of retail loyalty programs are likely to recommend those companies to their friends and potentially help out their favorite businesses in other ways. So how many consumers see value in these types of programs? And what retail stores do the best job of attracting shoppers to their loyalty programs? We asked 1,000 respondents about their thoughts on retail loyalty programs.
Retail Loyalty Programs
In Ask Your Target Market’s latest online survey, 39% of respondents said that they currently belong to many different loyalty programs. And 42% belong to at least one or two. More specifically, 46% of respondents said that they’ve signed up for multiple loyalty programs specifically for retail stores. And 25% said that they’ve signed up for at least one or two. Kroger, CVS, Walgreens, Amazon, Target, Kohl’s and Safeway were the most popular retail loyalty programs mentioned by respondents.
Looking forward, 69% of respondents said that they are at least somewhat likely to sign up for a new loyalty program of some kind within the next year. And of those respondents, 87% said that they would be interested in new loyalty programs for retail stores, making it the most popular category among potential loyalty program consumers.
According to Personality Radar, those who have signed up for retail loyalty programs tend to be active homeowners or heads of their household. So they tend to be responsible for making purchases for themselves and also for their house or family members. They also tend to be health conscious when it comes to making decisions about a wide variety of home and family related purchases.
Retail stores seem to be the types of businesses that are most likely to attract customers to their loyalty programs, both in the past and moving forward. And those who tend to sign up for those retail loyalty programs are motivated by finding the best deals for their households and families. For that reason, it could be beneficial for retail stores promoting their loyalty programs to call attention to convenience factors in marketing materials, and to make the signup process as straightforward as possible. In addition, businesses could potentially target the most relevant customers by using location-based mobile marketing to send relevant messaging to current customers who are active and up-to-date with the latest tech.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: October 6, 2014 by osseous under CC BY 2.0What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 13 via AYTM’s online survey panel.