Video Streaming Survey: Services May Replace DVDs

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Posted Apr 24, 2012
Anne Pilon

As services like Netflix and Amazon Prime gain subscribers, the number of Americans who buy and rent DVDs is starting to decline. Is video streaming already replacing DVDs? How many Americans are still buying and renting DVDs and how many have made the switch over to video streaming?

video streaming


In Ask Your Target Market’s latest survey, 24% of respondents said they have not purchased a DVD within the past five years. 23% said they have not purchased a DVD within the last year. 7% purchased a DVD seven months to a year ago. 10% purchased a DVD five or six months ago. 12% purchased a DVD three or four months ago. 14% purchased a DVD one or two months ago. And 12% purchased a DVD less than a month ago.In addition to buying DVDs, 13% of respondents said they rent DVDs often. Another 25% said they do so sometimes. 21% said they have rented DVDs, but don’t do so regularly. And 41% said they never rent DVDs.

Video Streaming

Though many still buy and rent DVDs, 25% of respondents said they often stream movies and shows online or with services such as Netflix or Amazon Prime. Another 17% do so sometimes, and 12% said they’ve streamed video but don’t do so regularly. 46% of respondents said they never stream video. 49% of those who have streamed video have a subscription to Netflix. 13% have a subscription to Amazon Prime. 10% subscribe to Hulu Plus. 11% subscribe to other video streaming services. And 38% don’t have a subscription to any streaming services.

Replacing DVDs

So are video streaming services replacing DVDs? 27% of respondents believe they are already starting to. 16% believe they will eventually replace DVDs. 31% believe video streaming will not ever replace DVDs. And 26% were undecided.The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.Photo Credit: Ustreaming Process at the Sakai ConferenceWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 23 via AYTM’s online survey panel.

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