Music Streaming Survey: About Half Open to Trying New Services

It’s the year of music streaming, according to data from Nielsen. On-demand streaming services have been steadily gaining popularity every year. And there are more options available now than ever. So what are the most popular music streaming services out there? And how many people use those services regularly? We asked 1,000 respondents about their music streaming habits and what might impact their future decisions.

Music Streaming

In Ask Your Target Market’s online survey, 41% of respondents said they’ve streamed music in the past day. 22% have within the past week. 9% have within the past month. Another 9% haven’t streamed music in more than a month. And 19% are not music streaming consumers at all. In a March 2013 survey, just 16% of respondents said that they streamed music regularly. So it seems there’s been a big increase in that time.

Popular Services

Overall, 62% of music streaming consumers said that they’ve used Pandora. 43% have used Spotify. 26% have used Google Play Music. 18% have used Prime Music. 17% have used Apple Music. And just 4% have used Tidal. Currently, 48% of those respondents said that they use Pandora regularly. 33% regularly use Spotify. 18% use Google Play Music. 12% use Apple Music. 11% use Prime Music. And 2% use Tidal.

In addition, 79% of streaming customers said they regularly stream music on their smartphones. 66% use their computers to stream music. 36% use tablets. 14% stream music through a vehicle. And 4% use voice assistants.

Future Streamers

Currently, 78% of streaming customers are at least somewhat satisfied with their current streaming service or services. And 47% of overall respondents said they are at least somewhat likely to try a new streaming service within the next year, even though most of them already use streaming services. Spotify and Google Play Music were the most popular among those respondents. According to Personality Radar, those who are likely to try new streaming services in the next year are mainly young and active with an interest in purchases of convenience. Additionally, 49% of those interested in trying new music streaming services this year said that price is their most important consideration. 22% look for a good music catalog. 12% look for a service that works on their device of choice. 18% care most about ease of use. 6% care about brand name. And 3% take personal recommendations into account.

Key Takeaways

Although the majority of consumers have already signed up for music streaming services, it seems that a fair amount of them are open to trying new ones. It’s not that they’re dissatisfied with their current options necessarily, but many simply seem open to giving other services a try. So for the companies that offer music streaming services, it’s important to try to appeal to those customers who are open to signing up, either through convenience features or extensive music catalogs. And it’s also important to provide a really good experience right away. Because if those consumers aren’t immediately impressed with a new streaming service, they could very well just go back to the other services they’ve already signed up for. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Spotify cards by Andrew Mager under CC BY-SA 2.0

Results were collected on July 10 via AYTM’s online survey panel.

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