College football fans around the country have been glued to their televisions this week while bowl season gets underway. How many people tune into these games and how many prefer to stick with professional sports? And what do college football fans think of the bowl game system?
In Ask Your Target Market’s latest survey, 18% of respondents said they regularly watch college football. 30% said they watch it sometimes, and 52% do not watch it at all. Men were more likely to be college football fans, and surprisingly, students were less likely to be college football fans, with 65% saying they do not watch it at all.
Of the almost half of respondents who watch college football, 79% said they have or will tune in for at least one bowl game this season. Of those respondents, 38% said they like the bowl game system, but 42% said they would prefer college football to adopt a more traditional playoff system. 20% had no opinion either way.
Of all the respondents, 39% said they enjoy watching both college and professional sports, 23% said they prefer professional sports, and only 3% prefer college sports. 36% don’t watch any sports at all. Men were more likely to watch both professional and college sports, but just about as likely as women to prefer one over the other.Whether it’s college football or professional baseball, many Americans love to watch sporting events. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.Photo Credit: Georgia Tech Football BCS Round 2 from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we?ll consider it for an upcoming survey post.
Results were collected on January 2, 2012 via AYTM’s online survey panel.