Creative: Survey Visuals and How They Help Your Results

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Posted May 24, 2018

For researchers and business owners alike, one of the most exciting parts of conducting a quantitative survey is reviewing the data once the study completes. Although, how does one successfully present their findings to an audience without boring everyone to sleep?

With the gathered respondent feedback, it is possible to make the data more engaging by including unique visuals in your final report. Survey data can be easily translated into graphs and charts that will paint a clear and insightful picture for how an organization should proceed.

Because survey results are so vital to a company’s business decisions, it is essential to understand the importance of strong visuals, how charts and graphs help highlight data, draw attention to any qualitative feedback, and utilize presentation tools that will help pull the findings together in a cohesive manner.

Let’s Talk Charts

If you’re using AYTM as your survey tool, you’re in luck! Beautiful PowerPoint charts are built directly into the platform and can be exported from your statistics page. In most cases, automatically generated presentations will remove the burden of having to produce quantitative graphs and charts on your own. However, if there is a need to generate additional charts and graphs, it is typically possible, with any survey tool, to export your raw survey data to an xls/csv format and use a chart and graph tool of your choice.

In combination with the story that your charts and graphs will illustrate, you will want to also focus on hard figures and statistics that will resonate with your audience. Often, people in management roles are accustomed to looking at the business from a numbers standpoint, so it’s imperative to speak their language with a focus on data. Within your presentation, you can leverage statistics such as: percentage of responses, number of respondents, any notable psychographic and demographic traits, or scores from research tests like VanKonan.

Displaying survey results in a favorably visual format will keep your audience engaged. Remember to take the approach of leveraging numbers, percentages, and statistic throughout your entire presentation, rather than creating a prolonged narrative that attempts to explain concepts with words.

Illuminate the Qualitative

If your survey included open-ended question types, you won’t be able to convert that data into a graph or chart. Open-ended answers are typically harder to quantify, unless you go through each response and group them in predetermined categories, or use a sentiment recognition software to do the job for you. However, creating a word cloud, that highlights the commonly used words throughout an open-ended question, is an alternative solution that will help create a vibrant visual in your final report.

Another alternative that will help expound any qualitative that was included in your survey, would be to export the open-ended pull out some of the interesting comments and feature them during your presentation as quotes from respondents. For example, one survey participant has a positive comment about your product.

She writes:

“I am so impressed by this lawn care product. Results matter, and my lawn has never looked better. Thank you for creating the perfect fertilizer.”

Such a statement is something you’d certainly want your audience to hear. Open-ended comments can offer extremely valuable insight into what your audience thinks about feels about your business, so it is good practice to put them to use in your presentation.

Pick a Presentation Tool

Another critical step in demonstrating memorable findings is to pick a presentation tool that will best showcase your survey results and its complementing design elements. There are many different options to choose from with various features, but look for the tool that meets all of your functionality requirements. For instance, tools like PowerPoint and Google Presentations are worth considering. No matter what tool you select to design your presentation, it is essential to keep the design elements consistent and use company branding to enhance the survey results being offered.

Noteworthy Infographics

Infographics continue to be a shareable content type that will drive traffic in a way that may astonish you. Readers crave visual breaks from the surplus of text-based information that floods our daily work-related activities. Thus, when you want to converse with your audience effectively, infographics can come to the rescue in a huge way. Infographics and the inclusion of visual content in online information has proven to be a success for many organizations, and it can be for you too. All that is needed, is to design an infographic in a manner that serves the core purpose of the research and it will enhance awareness around the topic being topic as well as your brand’s visibility.  Nevertheless, help is available if the thought of creating your own infographic seems daunting. Outside of infographic templates being easily accessible via a quick internet search, here at AYTM we’ve had much success with infographics and are happy to be of assistance.

Results that Trend

Transforming your survey results into a remarkable presentation, will allow you to benefit even more from the feedback collected. Instead of limiting yourself and only sharing data with a specific team or audience, take the time to repurpose your results into an intelligent, company-wide learning opportunity.

In doing that, you may discover that not only do presentations make it easy to share findings with an entire team, but they effectively create a vision regarding business decisions that will help happen next.

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