August 17 is known as Cupcake Day. Cupcakes have long been considered one of America’s favorite desserts. And as recently as a few years ago, it was certainly one of the trendiest. But some other desserts, like doughnuts, have started taking over that title in recent years. So how many people still really enjoy eating cupcakes? And how do they stack up against other desserts?
In Ask Your Target Market’s latest survey, 74% of respondents said they have a favorable opinion of cupcakes overall. Just 9% said they don’t really like cupcakes. And 17% were neutral about them. When compared to other desserts, 18% of respondents selected cupcakes as their favorite. They were ranked second only to ice cream, which was selected as the top choice by 33% of respondents. Cake, cookies and brownies were ranked in the middle of the pack. And pie and doughnuts were respondents’ least favorite desserts of the options listed.
Of course, there are plenty of different flavors and varieties when it comes to cupcakes. The top flavor overall seems to be classic chocolate, which was selected by 62% of respondents. 42% enjoy vanilla cupcakes. 37% prefer red velvet. 36% like both chocolate and vanilla in their cupcakes. 26% like lemon flavored ones. 21% prefer funfetti. 19% like peanut butter. 18% like pumpkin. And 8% selected other favorite flavors such as strawberry and banana. There are also plenty of different brands and places to buy the popular dessert item. Respondents favorite brands and stores for cupcakes include Hostess, Duncan Hines, Betty Crocker, Publix and local bakeries.
Whether or not “trendiness” can actually impact most people’s opinions of particular food items remains to be seen. But it does seem as though cupcakes have been a favorite dessert of the trend-conscious consumer for a few years now. 50% of overall respondents agree that cupcakes seem to a pretty trendy food item at the moment. However, they might be losing some of that appeal, as 35% of respondents think that cupcakes are less trendy now than they were a few years ago. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Cupcake from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 14 via AYTM’s online survey panel.