Dance Survey: Few Dance Regularly, Though They Recognize Benefits

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Posted Apr 29, 2015

Today is International Dance Day, a holiday that celebrates dancing in its various forms, from artistic expression to those intended for exercise. Dancing has been a huge part of life for many people in a variety of different societies. So what are the general feelings toward dancing? And what are the most prominent types currently?


Dance Habits

In Ask Your Target Market’s latest survey, 47% of respondents said they generally enjoy dancing. However, just 21% said they dance fairly regularly. And just 12% have been involved in official dance groups or performances during their adult years. But 22% said they were involved in official dance groups or performances as kids. And 47% said they enjoy watching people dance, either in live performances or in TV and movies.

Dance Benefits

Dancing can have various benefits to a wide variety of people. And it seems that even though many adults don’t dance very often, they still recognize the potential benefits. Overall, 83% of respondents agree that dancing can be good exercise. 79% also agree that dancing can be an artistic expression for people. And in general, 82% think that dancing can be a positive activity for young kids to participate in.

Dance Exercise

While dancing comes in many forms, one that seems to have increased in popularity in recent years is danced-based exercise such as Zumba. 12% of respondents said they have tried these dance based exercise programs many times. And 20% said they have tried dance based exercise programs like Zumba once or twice. Of those who have tried it, 79% said they have a positive opinion of dance-based exercise. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: zumba stretch from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 28 via AYTM’s online survey panel.

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