IIeX Forward 2020

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Posted Jun 16, 2020
Tiffany Mullin

Hear firsthand from some of the world's most-loved brands about the obstacles they've recently faced, how they moved past them, and how shifting their research to digital helped them reach the other side.

Be the Bridge: Getting your insights team from A to D(igital)

The time has come for all insights leaders to lead the charge toward digital. Current events left many insights teams scratching their heads and wondering whether they should pause research until things went back to normal. But those who had already adapted and transformed their insights programs to agile research methods quickly pivoted without losing any ground.

Key Takeaways:

  • Get actionable advice from peers on how to overcome insights challenges in times of uncertainty.
  • Discover some of the top questions and concerns coming from stakeholders.
  • Uncover strategies for gaining buy-in from stakeholders and leadership dragging their feet on digital transformation.
  • What insights challenges did you or your specific industry face during the past few months?
  • How did you specifically approach those challenges?

Date: Tuesday, June 16th, 2020
Panel Speakers:
Kandice Coltrain - VP of Business Development aytm

Stephanie Vance - VP of Research aytm

Danny Blatt - VP of Market Research Prudential Financial

Eliza Jacobs - Director of Consumer Insights & Analysis Public Broadcasting Service

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