TMRE Las Vegas 2019

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Posted Nov 15, 2019
Tiffany Mullin

In this session you’ll gain insight into the realities of moving to self-service tools from a leader in research charged with implementing AYTM’s automation technology at the Boston Beer Company.

Using Automation Tools to Create Simplicity in a Time of Complexity

There’s a well-known challenge in the insights industry, for researchers, marketers and brands to continue to tap into self-service automation tools to capture customer insights faster and with smaller budgets. However, in a world focused on speed, the value of using automation tools to gain access to pre-research data that can be used to guide stakeholders, manage internal teams and set guidelines that support the next round of testing is often overlooked.

Top Three Key Takeaways

  • Discover how access to insights in 24 hours or less has helped grow the partnership with key stakeholders and internal teams.
  • Hear about the importance of using technology to eliminate the gated market research process that often destroys innovation.
  • Gain practical advice in overcoming training and adoption challenges, and get a view into how automation has changed the way they approach research, resourcing and analysis. 

Date: Thursday, Nov. 14, 2019
Kandice Coltrain - VP of Business Development
Lauren Marshall - Manager, Strategy & Consumer Insights
Boston Beer

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