Flip Phones Survey: Consumers Unlikely to Support Comeback

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Posted Jan 09, 2015

Smartphones have grown massively in popularity over the past several years, pushing out the former king of cell phones – the flip phone. But now, it seems that flip phones might be making a comeback. A handful of famous actresses, designers and other celebrities have been spotted with retro style flip phones in recent weeks. But would everyday consumers be open to a flip phone comeback?

flip phones

Flip Phones

In Ask Your Target Market’s latest survey, just 18% of respondents said they currently own a flip phone. However, another 59% said they’ve owned a flip phone at some point in the past. Of those respondents who have owned them, 65% said they are or were satisfied with their flip phones. 19% were neutral. And just 16% said they were unsatisfied with their flip phones.

Future Popularity

But being satisfied with them in the past doesn’t necessarily mean most consumers are looking forward to a flip phone-filled future. Just 33% of overall respondents said they would be likely to buy a flip phone again if they were to become readily available and popular again. 42% said they would be unlikely to ever buy a flip phone again. And 25% were neutral.

Smartphone Owners

Currently, consumers seem to be more interested in smartphones than flip phones. 56% of respondents said they currently own a smartphone. And 61% of respondents said they would be likely to buy a smartphone as their next cell phone. So it seems that unless flip phone manufacturers can integrate some smartphone features, a full-blown comeback is likely to fall short. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: all bright n colorful :D from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 8 via AYTM’s online survey panel.

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