Gmail Survey: Email Platform Continuing to Gain Popularity

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Posted Apr 03, 2014

Google’s email platform, Gmail, made its official debut ten years ago. The platform changed the way many people used email, with features like search and storage. So just how big of an impact has Gmail had on email users? How many people use the platform and how satisfied are they with it?

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Gmail Users

In Ask Your Target Market’s latest survey, 97% of respondents said they have a personal email address. Of those respondents, most are Gmail users. 58% of email users said they currently have a Gmail account. 46% have a Yahoo account. 26% use Outlook or Hotmail. And 21% use other email providers for their personal email. Gmail users have grown in numbers drastically since a November 2011 survey, when just 30% of respondents said they used Gmail.

User Satisfaction

In general, 59% of respondents said they are very satisfied with their email provider. 38% said they are somewhat satisfied. 3% said they’re somewhat unsatisfied. And just 1% said they are very unsatisfied. Gmail users were the most likely to be satisfied with their email provider. 64% said they are very satisfied, and 35% are somewhat satisfied.

Work Platforms

But it isn’t just personal email that has been changed by Gmail. Many workplaces and even schools have chosen Gmail to host their email services. So how prominent is this part of Gmail’s business? 18% of overall respondents said they have a work email that is hosted by Gmail. 21% said their work email is hosted elsewhere. And 62% said they don’t have an official work email at all.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Gmail Preview (dense) from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 2 via AYTM’s online survey panel.

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