Google Shopping Survey: Users Slightly Less Likely to Click Sponsored Product Listings

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Posted Sep 13, 2012
Anne Pilon

This fall, consumers might notice some changes on the Google Shopping page. The company has announced that it will no longer include organic search results for non-paid product listings. Customers will only be able to browse from a selection of paid product listings, which Google claims will enhance the customer experience. But what do shoppers think about the change? Are they more or less likely to click on sponsored listings?

google shopping

Google Shopping

In Ask Your Target Market’s latest survey, 22% of consumers said they always search products on Google or other search engines before making purchases. Another 41% said that they often search products on Google before buying. 18% said they search for products on Google about half the time. 14% said they rarely search products before buying. And only 6% said they don’t ever perform online searches for products before buying.More specifically, just 6% said that they always browse listings on Google Shopping when looking to make a purchase. 14% said they often browse listings on the Google Shopping page. 17% said they browse Google Shopping about half the time. 33% said they rarely browse listings on Google Shopping. And 31% said they never visit the Google Shopping page.

Sponsored Search Results

Google has already utilized paid search results for both its shopping page and main page, though not exclusively. Just 6% of consumers said they always click on sponsored listings when performing a search on Google or similar sites. 15% said they click on sponsored results more often than not. 19% said they click sponsored listings about half the time. 40% said they rarely click sponsored listings. And 21% said they never click on sponsored search results.

Paid Product Listings

Specifically for Google Shopping, 17% of respondents said that changing to an all sponsored page model would make them more likely to use Google Shopping often. But 25% of users said that the change would make them less likely to use Google Shopping. 59% said that changing to exclusively sponsored product listings would not change their use of Google Shopping.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Results from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 12, 2012 via AYTM’s online survey panel.

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