Halloween Safety Survey: Few Likely to Make Related Purchases

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Posted Oct 21, 2016

Halloween is just around the corner. The holiday can offer a lot of fun activities for kids. But it can also present some potential safety concerns to parents, according to Safe Kids Worldwide. But there are some products and options out there for parents who are concerned about Halloween safety. So how many plan to make safety-related purchases this Halloween? And what items are likely to be most popular? We asked 1,000 respondents on October 16-19 about their Halloween plans and their thoughts on Halloween safety.

halloween safety

Halloween Plans

In Ask Your Target Market’s latest survey, 34% of respondents said that they are at least somewhat likely to celebrate Halloween in some way this year. Of those respondents, 52% said they are likely to pass out candy to trick-or-treaters. 38% plan to go trick-or-treating. 35% are likely to watch Halloween movies. 31% plan on hosting or attending a Halloween party. And 26% are likely to attend other special events.

Halloween Safety

In general, just 40% of respondents said that they have safety concerns when it comes to Halloween. But 48% of parents said that they have Halloween safety concerns. And 34% of those who don’t plan on celebrating Halloween said that they have safety concerns, so it seems like those concerns could even be keeping some people from celebrating altogether. Additionally, just 19% of overall respondents said that they are likely to make purchases related to Halloween safety this year. But 26% of parents said that they are likely to make Halloween safety purchases.

Potential Purchases

Of those who are likely to make Halloween safety purchases, 67% said that they’re likely to buy their own candy to make sure it’s safe. 55% plan to purchase flashlights or other lighting. 39% are likely to purchase reflective costumes or accessories. And 31% plan to purchase kid-friendly pumpkin carving kits. Most of those consumers plan to purchase those items at Walmart, Target, Dollar Stores, Party City, Walgreens and Amazon.

Key Takeaways

Halloween safety concerns are fairly prominent with parents who plan on celebrating Halloween with their kids. But not as many plan on actually making purchases related to Halloween safety. And those who do seem likely to just make those purchases at the same stores where they shop for other Halloween items. So if brands want to push Halloween safety items to shoppers, they could potentially use co-marketing to promote their products along with other Halloween items. Or it could be necessary to really clearly outline the benefits of using certain safety products, both in store signage and in other marketing materials. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Halloween Pedestrian Safety by State Farm under CC BY 2.0What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 16-19 via AYTM’s online survey panel.

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