Hoverboard Survey: Safety Concerns Deterring Some Customers

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Posted Dec 15, 2015

Hoverboards, the self-balancing wheeled scooters, have been gaining some popularity recently. Many experts even predicted that they would be one of the highest selling items this holiday season. But safety concerns have caused some retailers to stop selling them and other businesses and even government entities to ban them. So how many still plan on purchasing hoverboards this holiday season? And how many have been deterred because of safety issues?


Hoverboard Interest

In Ask Your Target Market’s latest survey, 13% of respondents said they’ve seen people using hoverboards in public many times. And another 19% said they’ve seen them in action once or twice. Overall, 37% of those who have seen hoverboards around said they have a positive opinion of them. 28% dislike them. And 35% were neutral.

Potential Buyers

Currently, 9% of those familiar with hoverboards said they actually own one. LG, ROAM, Hoverboard360 and Oracle were named as top brands. Of those who do not currently own one, 21% said they would be at least somewhat likely to buy one for themselves in the future. And 26% said they would be likely to buy one as a gift at some point.

Safety Issues

Due to safety concerns, sales likely haven’t been as high as they may have been otherwise. 16% of respondents said they would never buy a hoverboard because of safety concerns. 20% said they won’t buy one until companies fix the issues they’ve been having. 21% said they would be less likely to buy one because of safety concerns. 20% said they would buy a hoverboard regardless of those safety issues. And 24% said they wouldn’t buy one regardless of the safety issues. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Zero G Hands Free Segway / 2 Wheel Self Balancing Scooter / Hoverboard from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 14 via AYTM’s online survey panel.

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