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The Metric System still hasn’t been widely adopted in the US. But some continue to work toward getting people used to the system, since the measurements and conversions tend to be a bit easier than the Standard English system. In fact, today is Metric System Day, a day dedicated to raising awareness about the benefits of the Metric System. So how many currently use the Metric System on a regular basis? And what do they think about the potential of changing over?
Metric System Users
In Ask Your Target Market’s latest survey, just 5% of overall respondents said that they always use the Metric System as their preferred system of measurement. 21% said they use it sometimes. 14% have used the Metric System at least once in the past year. And the remaining 61% have either not used the Metric System in the past year or aren’t sure.In general, just 24% of respondents said they have a positive opinion of the Metric System. 23% have a negative opinion of it. And 52% are neutral.
Measurement Systems
Overall, 32% of respondents think that the Metric System makes more sense as a system of measurement than the standard US measuring system. And just 30% said they would be comfortable using the Metric System if the US switched to it today. For those reasons, just 28% of respondents think that the US should switch to the Metric System.
Brand Activity
But some companies choose to use Metric System measurements to describe product dimensions or measurements regardless of the official US system. Some choose to do so because they sell internationally and others might just prefer to use those measurements. However, 30% of respondents said they would be unlikely to buy products from brands that use the Metric System to describe dimensions or other measurements. 20% said they would be likely to buy such products. And 49% said it would make no difference to them. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: old school metric system poster from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 6 via AYTM’s online survey panel.
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