Mother's Day Survey: Most Buy Gifts Without Influence from Sales

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Posted May 11, 2012
Anne Pilon

Mother’s Day 2012 is right around the corner, and people around the country are rushing out to find gifts for their mothers, grandmothers, and other female relatives. How many American consumers are planning to give Mother’s Day gifts? And how else do they plan to celebrate the holiday?

mother's day

Buying Gifts

In Ask Your Target Market’s latest survey, 54% of respondents said they will buy a gift for their mother or other female relative this Mother’s Day. Mothers themselves were just as likely as the overall panel to buy gifts for Mother’s Day. Many stores have been offering Mother’s Day sales or special items for those buying gifts. However, only 20% of consumers who plan to give gifts for Mother’s Day said that these sales and specials have impacted their buying decisions.

Gift Types

So what types of gifts are US consumers buying? 76% said they plan to give cards on Sunday. 45% buy flowers. 20% buy jewelry. 19% buy home items. 14% buy clothing. 13% buy books, movies, or other entertainment. 7% buy technology or gadgets. And 14% are still undecided about their gifts.


Aside from gifts, some Americans might decide to celebrate Mother’s Day in other ways. 38% of survey takers said they don’t celebrate Mother’s Day aside from possibly buying gifts, although those who don’t celebrate were also less likely to buy gifts. 38% said they go out to eat for Mother’s Day. 8% make homemade gifts. 6% host or attend a party. 5% attend another type of event. 3% travel. And 20% celebrate in other ways.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 8” Colorbowls on sale from Flickr

Results were collected on May 10, 2012 via AYTM’s online survey panel.

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