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On the “Define Your Target Market” page, you can now target people who have children, or don’t have children, using our parental status demographic filter. You can even target more specifically by the number of children they have.
Simply click on the filter option next to “Parental status” and make your selection.If you need to research people that do not currently have any children, simply click “deselect all” and then select “no children.”
If you need children of a certain age range, we have you covered. Just deselect “no children,” then search in our library of house tags for parents of children of a certain age. Start by scrolling up the page slightly and clicking the plus sign next to “Psychographics.”
Click “House Tags.”Type “children,” and make your selection from the dropdown menu.If you can’t find what you are looking for, don’t worry! You can reach out to us via our live chat, or email support@aytm.com anytime.
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