Online Ordering Survey: Many Restaurants Updating Ordering Methods

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Posted Mar 28, 2012
Anne Pilon

Americans love food and they love convenience. So it makes sense that restaurants are always coming up with new ways for customers to quickly order food. Many restaurants are utilizing online ordering, while some are developing mobile apps, and one pizzeria in Dubai even has a Bluetooth magnet so that customers can order pizza with the push of a button. Are Americans interested in these ordering methods, and how many even order carry out and delivery often?

online ordering

Ordering Food

In Ask Your Target Market’s latest survey, 47% of respondents said they sometimes order food for carry out and delivery. 26% of respondents just order carry out, and 15% just order delivery. Of those respondents, 7% order carry out or delivery multiple times per week. 21% order about once per week, 23% order every few weeks, another 23% order about once per month, and 25% said they rarely order food for carry out or delivery.

Online Ordering

14% of respondents said they order food online fairly regularly. Another 41% said they have done so in the past, and 41% have not. Another 4% of respondents said they have not ordered food online because they were not aware that was an option at some restaurants.

Convenient System

Of those who have tried online ordering, 27% said they believe it is the best system for ordering food. 68% said they think it is a fairly easy and convenient system. Just 5% of respondents who have tried it said they do not like ordering food online. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.Photo Credit: Online Ordering from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 27 via AYTM’s online survey panel.

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