Reese's Survey: Traditional Peanut Butter Cups Still the Favorite

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Posted May 18, 2015

Reese’s peanut butter cups have been a favorite of candy lovers everywhere for decades. Over the years, the brand has even introduced different variations of the product, from holiday inspired shapes to Reese’s Pieces. In honor of I Love Reese’s Day, which just so happens to be today, we asked people about their favorite types of Reese’s candy, as well as how the brand stacks up to other major candies.


Reese’s Opinions

In Ask Your Target Market’s latest survey, 77% of respondents said they have a generally favorable opinion of Reese’s candy. In fact, 3% even said they eat Reese’s basically every day. 8% eat Reese’s candy a few times per week. 9% do so about once per week. 25% eat Reese’s a few times per month. 19% eat it them about once per month. 31% rarely ever eat Reese’s candy. And 5% said they never do.

Reese’s Products

In terms of Reese’s products, the traditional peanut butter cups remain the favorite. 71% said they prefer traditional peanut butter cups to the other types of Reese’s candy. People generally rated mini peanut butter cups as their second favorite type, with Reese’s Pieces third. The holiday shaped peanut butter cups, such as eggs, pumpkins, hearts and trees, were rated lower than the rest. However, that could have to do with them being newer and not as well known.

Favorite Candy

When it comes to candy in general, the brand stacks up quite well. 37% rated Reese’s as their favorite candy overall among popular chocolate-based candy bar brands. M&M’s were mainly rated as respondents’ second favorite type of candy, followed by Snickers and Hershey’s chocolate bars. Kit Kat bars and Milky Way were lower on the list. And most people rated Mounds bars as their least favorite of the candies listed. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Reese’s! from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 16 via AYTM’s online survey panel.

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