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Some recent studies have shown that geography may have an impact on people’s shopping habits. Consumers in different countries around the worlds have shown varying degrees of interest in things like coupons, bargain shopping, shopping as a social activity, and online shopping. How might geography impact shopping habits with consumers within the US?
By Community
In Ask Your Target Market’s latest survey, 29% of those who described their area as urban said that they are brand conscious shoppers, while just 24% of suburban dwellers and 21% of rural residents said the same. Just 47% of urban dwellers said they use coupons, while 59% of both suburban dwellers and rural residents said they use coupons. 20% of urban dwellers said they shop mainly online, and 42% said they shop mainly in person. 18% of rural residents said they shop mainly online, and 47% said they do most of their shopping in person. Rural residents were the most likely to view themselves as bargain hunters. Suburban dwellers were the most likely to view shopping as a social activity.
By Region
Those from the Northeast and the West were most likely to describe themselves as bargain shoppers. Respondents from the South were most likely to describe themselves as brand conscious, followed by those from the Midwest. However, those from the Midwest were the least likely to view shopping as a social activity. And those from the West were the most likely to view themselves as comparison shoppers. Things like using coupons and shopping online didn’t change much based on region.
Shopping Habits
Overall, 29% of respondents said that they definitely think the place where they live has an impact on their shopping habits. 40% said they think their location somewhat impacts their shopping habits. 25% said they don’t think their location has much of an impact. And 7% said that where they live has no impact at all on their shopping habits. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Shopping Osaka Japan from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 14 via AYTM’s online survey panel.
