Music streaming service Spotify has recently been involved in some controversy. Taylor Swift pulled her music from the service after reportedly being paid less than she was supposed to make from the site’s royalties over the past year. Music streaming services have gained popularity in recent years. But do consumers think that these services are good for the music industry? And how satisfied are Spotify users overall?
In Ask Your Target Market’s latest survey, 18% of respondents said that they use Spotify to stream music. Another 18% said that though they don’t use Spotify, they do use similar music streaming services. And 64% said they don’t use any music streaming services.In general, no Spotify users were unsatisfied with the variety of music, and very few were unsatisfied with the ease of use or price of the service. 93% said are at least somewhat satisfied with Spotify’s variety of music. 90% were satisfied with its ease of use. And 63% were satisfied with its price.
As far is the music streaming industry is concerned, 44% of overall respondents think that services like Spotify are fair for both consumers and musicians. And just 18% think they are unfair. 34% think streaming services compensate musicians fairly, while just 22% think they do not compensate fairly. And 55% think that streaming services are good for the music industry as a whole.
So have these services impacted the way people purchase music? Just 12% said they buy music often, whether it be through CDs or digital files. 39% said they sometimes purchase music. 33% do so rarely. And 17% said they never buy music anymore. Those who use streaming services were 10% more likely to buy music often and 12% more likely to ever buy music. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Spotify from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 17 via AYTM’s online survey panel.