Throughout the past several years, touch screen phones and other devices have gained a lot of market share. One company is currently working on a new type of glass that might improve the usability of touch screens on phones such as the iPhone, but would users notice a difference? Are they happy with the current usability, or do they want something stronger that would keep their touch screen from breaking?
In Ask Your Target Market’s latest survey, 54% of respondents said they own or have owned a touch screen phone or other device. The remaining 47% had various reasons for not wanting one. 51% said they are too expensive, 39% said they have just never considered one, 9% said they are too difficult to use, and 6% said they are too fragile. Another 6% said they are actually considering purchasing a touch screen phone right now.
Not Too Fragile
The new glass in development would do a few things to improve touch screen phones, but it would not make the phone any more resistant to breaking or cracking, but is this actually a problem a lot of people have? Only 12% of respondents who own a touch screen said they’ve cracked their screen, 9% said they’ve scratched it, 7% said they’ve completely shattered it, and 4% said they’ve damaged it in another way. 79% of respondent said they’ve never damaged their touch screen in any way.
The ease of use is one thing that is supposed to be improved with the new glass. 46% said they’re already very satisfied with the ease of use of their touch screen. 39% said they’re satisfied, 11% were neutral, 3% were unsatisfied, and only 1% was very unsatisfied. When asked about what phone type they preferred overall, only 12% said they would prefer a phone with buttons, while 53% preferred a touch screen phone, and 27% would like a phone with both buttons and a touch screen.
Most of those who have tried using a touch screen phone seem pleased with the results, but there are still many people who have yet to switch over.