How to Name a Product – 10 Tips for Product Naming Success

How to Name a Product – 10 Tips for Product Naming Success

Naming a product isn’t easy.

Consider this: 1,024,384 trademark applications were filed in the United States in 2018.

There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available.

When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch.

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The 4 Types of Research You Should Run Right Now

The 4 Types of Research You Should Run Right Now

Aytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas.

In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. 

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Managing Open-ended Responses Just Got Easier

Managing Open-ended Responses Just Got Easier

Aytm users can now access a brand new interface for OE responses

The open-ended question is hands down one of the best ways to receive consumer feedback — in their own words. OEs help to enrich your quantitative data, adding color and context. 

Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be.

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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

I recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. 

Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts.

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TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

Join aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth.

Monday April 27th – Thursday April 30th, 2020

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I’ve Worked Remotely for 18 Years, Here’s How it’s Done  (even during a pandemic)

I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)

For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. 

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Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

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How COVID-19 is Driving Change in Consumer Research

How COVID-19 is Driving Change in Consumer Research

Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:

  • Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?  
  • Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
  • What steps should we be taking in survey design and fielding to mitigate bias?
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The Online Sampling Impact of the Coronavirus Outbreak

The Online Sampling Impact of the Coronavirus Outbreak

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

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Program Like a Pro with our February Feature Releases

Program Like a Pro with our February Feature Releases

Last month, our product team worked tirelessly on a series of exciting improvements that make using the aytm platform easier than ever.

Aytm expanded its TURF analysis, updated Data Lab, and added Smart Loops and Logic Guide. Read on to learn more about what we’ve been up to.

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7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

Aytm’s proprietary consumer panel, PaidViewpoint.com, received top honors as the #1 User-Rated USA Survey Platform by independent review site, SurveyPolice.com, for the 5th consecutive year. 

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Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded Ads

Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded Ads

Super Bowl LIV took place this year on the auspicious palindrome date 02-02-2020 and celebrated 100 years of the NFL. Super Bowl Sunday was also Groundhog Day, but this year most definitely wasn’t a repeat of last year’s game (which some called the worst Super Bowl ever). The 2020 championship game brought exciting plays on both offense and defense and ended with the Kansas City Chiefs beating the San Francisco 49ers with a score of 31 to 20. Along with actual football, the Pepsi halftime show and the commercials had the media buzzing. Welcome to AYTM’s annual Super Bowl survey, where we asked 1,000 US consumers who watched the big game for their opinions on all things Super Bowl.

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Eileen Rozic Joins Aytm to Accelerate Global Growth

Eileen Rozic Joins Aytm to Accelerate Global Growth

Market Research Industry Veteran Takes the Helm as Executive Vice President of Global Sales

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Aytm Turns Ten and Celebrates Record Growth

Aytm Turns Ten and Celebrates Record Growth

Founding vision continues to inspire greater innovation and adoption.

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New Year’s 2019: Most Plan for a Not-So-Rockin’ Eve at Home

New Year’s 2019: Most Plan for a Not-So-Rockin’ Eve at Home

2019 is coming to a close. Time to think about the year that has passed and the year yet to come. Around the world, New Year’s is celebrated in many ways that symbolize a lucky year ahead and banish bad spirits. These traditions include wearing special underwear, eating 12 grapes at midnight, breaking plates, fortune telling, and bringing gifts to friends. How do people plan to celebrate this year? Will resolutions be made? In our annual New Year’s survey, AYTM asked 1,000 US consumers about their New Year’s plans. Here is what they told us.

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Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Innovative consumer insights technology company welcomes strategic luminary to help inform its continued growth.

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Have You Made Your List and Checked It Twice?

Have You Made Your List and Checked It Twice?

If you live anywhere on the grid, you definitely know that the holiday shopping season is in full swing and Black Friday has morphed into a week-long event. The airwaves are filled with deals, deals, and more deals on the products you want and maybe a few products you actually need. If you haven’t already, it is time to figure out who is getting what on your gift list. AYTM’s annual Holiday Shopping Trends survey is here to help with that task. We surveyed 1,000 US consumers who are celebrating the holidays this year and plan on shopping for gifts, decorations, cards, etc.

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Halloween 2019 Is Creeping Up on Us: Witch Costume Will You Be Wearing?

Halloween 2019 Is Creeping Up on Us: Witch Costume Will You Be Wearing?

Mix one part spider webs, one part candy corn, one red clown nose, and two parts goblin eyes — it is time to cook up some Halloween fun and enjoy some Halloween puns. What is inside AYTM’s data cauldron? Well, all the information you ever wanted to know about who you might see ringing your doorbell on October 31st. We surveyed 1,000 US adults who plan on dressing in costume to find out who will be haunting the graveyards and stalking the streets. Will they be sewing up their devilish gear themselves? Are they dressing up their hellhounds? Are clown costumes on the way out? Read on if you dare.

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TMRE 2019

TMRE 2019

To win in today’s insights world, it’s all about relationships. To rise to the top, you must effectively build global networks, work across business silos, wow internal stakeholders, and maximize vendor partnerships. TMRE: The Market Research Event arms leaders with the skillsets, toolkits and community support to ensure your insights drive bottom line impact.

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Survey Design with Square Brackets

Survey Design with Square Brackets

Over the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research.

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The Volunteering Spirit Is Alive and Well

The Volunteering Spirit Is Alive and Well

Majority of US Consumers Donate Time and Money

Last week, the world commemorated the 18th anniversary of the terror attacks of September 11th, 2001. In 2002, 9/11 was designated as a federal holiday — the National Day of Service and Remembrance. This day promotes local volunteerism as a way to pay homage to those who died in the attacks, the first responders, and the military. Millions of people volunteer in their communities on this day and throughout the year. We surveyed 1,000 US consumers to find out their habits when it comes to donating their time or money. Read on to find out what types of organizations get the most support, how consumers choose where to donate, and more.

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Trust in Online Consumer Panel Data

Trust in Online Consumer Panel Data

Historically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents?

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Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the Class

Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the Class

It’s official — summer is drawing to a close. How do we know this? Yellow school buses are taking to the streets. Our TV screens are inundated with smiling children in love with their new backpacks. Lists of dorm room hacks are popping up all over social media. Yes, indeed, it is that time of year we call the back-to-school season. Want to know which school supplies are filling parents’ carts and how much they are spending? We did too, so we surveyed 1,000 US consumers who will be shopping for back-to-school items this year. Here’s hoping this post reads less like a textbook and more like one of those folded up notes passed from desk to desk.

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Collect Qualitative Feedback in the Agile Market Research Realm

Collect Qualitative Feedback in the Agile Market Research Realm

Market researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey.  Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market. 

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Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the Feels

Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the Feels

Retail behemoth, Amazon has the answer to the summertime sales slump — Prime Day. This year’s Prime Day was bigger and better than ever before lasting for a full 48 hours. According to Amazon on July 15th and 16th, Prime members around the globe purchased over 175 million items topping the sales from last year’s Black Friday and Cyber Monday combined. We wanted to know more about the US Prime members and their Prime Day shopping strategies, so we surveyed 1,000 of them. Read on to find out the prime-ary reason they love Amazon Prime, what they bought on Prime Day, and much more.

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