How to: Using Advanced MaxDiff in Your Market Research Survey

How to: Using Advanced MaxDiff in Your Market Research Survey

MaxDiff is an approach for obtaining preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). Relative to a standard ranking question, MaxDiff allows for a better understanding of the overall preference order of a set of items as well as the distance between them.

When you have between 7 and 200 attributes to test, aytm’s Advanced MaxDiff can help you determine relative preferences with ease. Next, we’ll take a look at how to use MaxDiff in your survey!

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Market Researchers: Let’s Make Data Easy to Understand

Market Researchers: Let’s Make Data Easy to Understand

How do you relate to your colleagues on social media and inspire great conversations? Post a humorous yet powerful meme, make it relevant to your industry, pick a pain point, and BOOM. 

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Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

We’re continuing to give you a peek Inside aytm! Today, we’re featuring our brilliant Director of Digital Transformation, Brianna Boyer. Brianna has been with aytm since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun 🤯. Learn more about Brianna below.

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Achieve Data Democratization with the Right Tech Stack

Achieve Data Democratization with the Right Tech Stack

At this year’s Insighter Virtual Conference, my colleague and I shared how companies big and small can close interdepartmental gaps and achieve data democratization with the right technology stack.

If you missed it, don’t fret!  In this blog post, I’ll recap our top tips, tricks, and tools to optimize data gathering, storage, and distribution in your business to get rid of the barriers between your departments.

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Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Hey Insighters! 👋🏾

Did you know that while aytm is coveted for having the most powerful yet easy-to-use consumer insights platform around, the thing our clients love about us the most is actually our people? 

You see, we’re not your average technology company. Real people drive our success. And we’re super excited to introduce you to some of the people who work tirelessly behind the scenes to evolve the platform, answer your questions, program your surveys, and so much more.

First up – Dominique Hernandez, aytm’s Sr. Client Support Manager.

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How a Brand Team at a Mid-sized Food Company Uses DIY Research

How a Brand Team at a Mid-sized Food Company Uses DIY Research

At this year’s Insighter Virtual Conference, I hosted a session titled “DIY Insights,” where I shared with attendees how my company leverages DIY research tools to make business decisions. 

In case you missed it, check out the video below, or read on to discover some key takeaways from my talk. 

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4 Ways to Use Heatmaps for Concept Testing

4 Ways to Use Heatmaps for Concept Testing

Wouldn’t it be amazing if you had a way to quickly see how consumers engage with your images? Well, you’re in luck, my friend, because Heatmaps can do just that.

A Heatmap is a data visualization tool where information is displayed in tiered zones using color. When used in a survey, respondents are presented with an image and invited to click anywhere on that image, providing feedback or reactions. 

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[New] Heatmaps: Find out if your concepts are hot or not

[New] Heatmaps: Find out if your concepts are hot or not

Today’s researchers can measure almost anything. You have an unprecedented ability to gauge the performance of your ad campaigns, product ideas, pricing decisions, and so much more. 

But, sometimes, you can collect a ton of data that doesn’t provide much insight unless you spend a lot of time sorting through it. Fortunately, there’s a nifty data visualization tool that can quickly show you which areas of your images generate the most engagement and which don’t. Heatmaps can arm you with the data and insights needed to optimize your concepts, including ads, products, packaging, etc., to their fullest potential.

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Highlights from Day 2 of Insighter 2020

Highlights from Day 2 of Insighter 2020

It was smooth sailing for the second half of the Insighter Virtual Conference. The sessions were intriguing, engaging, and filled with all the tips, tricks, and best practices you need to elevate your insights acumen.

If you could not attend or simply want to relive all the thrilling moments of Insighter 2020, read on.

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Here’s What You Missed on Day 1 of Insighter 2020

Here’s What You Missed on Day 1 of Insighter 2020

The inaugural Insighter Virtual Conference went off last week without a hitch. Okay, there was one hitch. More on that later. But all in all, it was a smashing success! 🎉

Read on to find out everything you missed on day one of the conference.

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Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

If you’ve ever seen us speak at a conference or attended one of our roundtable talks, you already know there’s nothing we love more than chatting with researchers about what it takes to move the insights industry forward. And now, we’re super excited to continue the conversation with our partners, CINT, KnowledgeHound, and Remesh, through Insighter  —  a virtual conference for insights professionals. 

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[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

Last week at IIeX, aytm’s CEO, Lev Mazin, and our Director of Product Strategy, Dale Gilliam, unveiled a project that we’ve been secretly working on for months. 

In the age of click farms and survey bots, the consumer insights industry is plagued by growing online fraud cases, compromising respondent data quality and integrity. 

We get it. Data quality is a scary topic. But you no longer need to tackle it alone. To combat junk data, we’re developing a next-generation, response-level data quality engine, called Data Centrifuge.

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L&E Webinar Series

L&E Webinar Series

Join us as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. The panel will include Barry Jennings from Microsoft and Sarah Snudden from aytm to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.

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Agile in Action: 3 Takeaways from IIeX 2020

Agile in Action: 3 Takeaways from IIeX 2020

IIeX looked a lot different this year. But just because we participated from the comfort of our homes doesn’t mean we skimped on the quality of our content. Sarah Snudden, aytm’s VP of Digital Transformation had a virtual sit down with Diego Han, Sr. Manager, Analytics & Insights, North America Oral Care at P&G, and Heather Dallam, Global Fuels Market Research & Data Analytics Manager at ExxonMobil, to talk shop about everything agile.

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IIEX North America 2020

IIEX North America 2020

Join us at IIeX North America for our panel discussion where you will hear from industry leaders and change-makers who transitioned their research to a more agile approach and our tech demo where we will explore the issue of response-level data quality and reveal for the first time a completely new approach to combating crappy data on aytm’s platform.

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Save Time on Survey Programming with Smart Loops

Save Time on Survey Programming with Smart Loops

According to The Q Report by Quirk’s Media, “Too many projects for our staff” is the number one pain point reported by market researchers. This should come as no surprise, as year after year, you’re expected to do more research with fewer resources. And things have likely gotten even worse since the start of the pandemic as your brand grapples with changing and unprecedented consumer behaviors.

But, savvy researchers understand that leveraging technology, including automation, is the key to meeting the demands being placed on you by internal and external stakeholders. 

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5 Considerations for Great Survey Questions

5 Considerations for Great Survey Questions

One of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right questions, you aren’t going to get the data you need. 

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Squeeze More Insights from Your Existing Data with Virtual Questions

Squeeze More Insights from Your Existing Data with Virtual Questions

There are three kinds of people in the world, the ones who give a lemon a good squeeze with their hands; the ones who use a fancy citrus juicer to get out as much juice as they can; and the ones who juice it and save the peel to use for lemon zest. 

If you’re someone who wants to squeeze every possible drop of insight out of your data, virtual questions are for you. They help you dive deeper into your existing data, see your data as it fills in a question type, and offer a visual representation of demographic traits. 

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[NEW]: Simplify Sig Testing with Correlation Finder

[NEW]: Simplify Sig Testing with Correlation Finder

Significance testing can be an invaluable tool in helping you understand the difference of data, identify changes in performance, and focus on meaningful insights. 

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Demographic Quotas Offer a Representative Sample for Your Surveys

Demographic Quotas Offer a Representative Sample for Your Surveys

Quotas help you to collect representative, accurate data from your consumer research. They also allow you to keep track of how many respondents meet a condition outlined in your survey. 

Let’s take a look at the types of demographic quotas available on the aytm platform, learn how to use them in your next survey, and explore a few use cases for quotas.

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Aytm Welcomes Sarah Snudden as VP, Digital Transformation  & Dale Gilliam as Director of Product Strategy

Aytm Welcomes Sarah Snudden as VP, Digital Transformation & Dale Gilliam as Director of Product Strategy

Two insights industry all-stars join aytm to accelerate innovation and digital transformation.

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Add Some Qual to Your Quant with Open-Ended Questions

Add Some Qual to Your Quant with Open-Ended Questions

Want to obtain more qualitative data from your next survey? Open-ended questions can help lead the way. Because they’re exploratory in nature, OEs offer insights professionals rich, qual data, incorporating a human element into your quantitative research.

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Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:

  • #11 Technology Provider
  • #18 Data/Analytic Category
  • #20 Most Innovative Company

It’s no surprise to us, as aytm has a long history of innovation. 

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The Quirk’s Event – Virtual 2020

The Quirk’s Event – Virtual 2020

The consumer insights industry is facing a time of rapid change. Technology is not only impacting the way consumers engage with brands, but empowering new competition from challenger brands and raising expectations for today’s insights professionals. Those who wait to adapt risk losing influence and becoming less relevant. Now is the time to lead.

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GRIT Forum June 2020

GRIT Forum June 2020

The industry and the state of the world are changing rapidly. The GRIT Forum is your exclusive look at the latest edition of the GRIT Report —before it’s released to the public.

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IIeX Forward 2020

IIeX Forward 2020

Hear firsthand from some of the world’s most-loved brands about the obstacles they’ve recently faced, how they moved past them, and how shifting their research to digital helped them reach the other side.

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