What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

Careful selection of an online survey sample provider is critical, as it can impact data quality, data integrity, and, ultimately, study results. If data quality checks fail (and all responses are included), the results can be adversely affected and far less accurate than a survey sample selection process that has conducted rigorous checks.

Ideally, data integrity should be addressed even before the data is collected, and transparent and objective evaluation of the panel and all panel partners is the first step in building industry-wide criteria aimed at ensuring that survey data collected can be trusted.

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How to Build a Business Case for Agile Market Research

How to Build a Business Case for Agile Market Research

We’ve all experienced that moment when we present an awesome idea to our stakeholders – an idea that will inevitably save the company time and money and make our jobs so much easier – but it falls on deaf ears. 

So, how do you go from an idea that falls flat to stakeholders hoisting you up onto their shoulders in celebration of your brilliance? 

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Use Cases and Best Practices for TURF Analysis

Use Cases and Best Practices for TURF Analysis

As ambitious as a business may be, it cannot provide every product, service, and feature under the sun. Keeping this business challenge in mind, organizations must be strategic in the products and services they market to customers. 

For this reason, many brands rely on TURF analysis and consumer research to optimize their portfolio of products. In this blog post, aytm will dive deeper into this statistical technique by showcasing TURF analysis with examples.

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How Automotive Brands Can Customize Vehicles to the Desires & Perceptions of Consumers

How Automotive Brands Can Customize Vehicles to the Desires & Perceptions of Consumers

Buying a vehicle is one of the most exciting, pricey, and personal purchasing decisions an individual can make. For OEM’s (Original Equipment Manufacturers) and their market research agencies, this means leveraging new technologies to gather more accurate data to give their consumers what they want, when they want it. 

Read on to learn more about how automotive brands can leverage market research to do everything from customizing vehicles to the consumer to optimizing after-sales delivery.  

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AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. 

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Q1 2021 Feature Releases

Q1 2021 Feature Releases

Spring has officially sprung! 🌻 And the product innovation team at aytm has been working like busy bees 🐝 to take the platform to new heights.  In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peek into what’s to come. 

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Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

While most of us are ready for life to go back to normal, one aspect of the pandemic that is here to stay is remote work. A lot of companies have seen the benefits of allowing their workforce to work from home, and they’re choosing to remain fully or at least partly remote. 

A survey from 451 Research found that more than two-thirds of companies plan to make remote work permanent after the pandemic has ended,  while a recent study of 500 employees showed that 43.8 percent of respondents want to continue working from home. 

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Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

There’s no shortage of insights platforms on the market and practically all of them claim to empower brands to do agile research. But truth be told, all survey tools aren’t created equal. 

Some are incredibly basic, lacking the ability to conduct advanced research like MaxDiff and Conjoint studies. Others are almost too robust, requiring users to invest countless hours into learning how to use the platform. 

But Goldilocks will be the first to tell you, few are just right. 

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The Secret of Highly Prolific Insights Teams

The Secret of Highly Prolific Insights Teams

You know that feeling when someone drops one more research request onto your team’s already overflowing plate? 

There are only two sensible options…

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Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

At Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group. 

Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights.

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The Ins and Outs of Product Cannibalization

The Ins and Outs of Product Cannibalization

Around 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen. 

Brands are under constant pressure to demonstrate sales growth, increase profits, and acquire new customers. As a result, your innovation team likely has a lot of new product ideas percolating. But with so many products already on the shelf, there’s bound to be some overlap or cannibalization that takes away from existing products in your line. 

Let’s cover precisely what product cannibalization is and how you can either use it to your advantage or cut it off at the pass.

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Insights That Work

Insights That Work

How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed

CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis. 

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How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

During the recent Quirk’s Virtual Global event, Kandice Coltrain, aytm’s Vice President of Global Sales sat down with Keri Hughes, Market Research Manager, Consumer Insights and Research at Voya Financial, and Deborah A. Mendez Campos Reales, Shopper and Consumer Insights Manager at Pharmavite to discuss how they made the leap to agile market research.

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Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Your company charged you with trying to decide what feature(s) to highlight in your upcoming campaign. 

But with so many products in the market across every industry, consumers need to quickly understand your product’s value, making your job as a marketer even harder. 

You could create a survey and throw in a rank order question. But that often leaves you with more questions than answers. 🤔

So, how do you go about quickly quantifying your market’s preferences? 

💡 Give Choice-Based Conjoint a try.  

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How to Think About ‘Insight’ for Real Business Impact

How to Think About ‘Insight’ for Real Business Impact

The proliferation of consumer insights technology has given stakeholders access to an increasingly complex data landscape while significantly altering the role of the market researcher.

Thanks to technology, conducting qualitative research such as in-depth interviews or quantitative studies like concept tests are fairly straightforward compared with what researchers face upon returning to their workspaces.

They’re often met with piles of structured and unstructured data from half a dozen or more various sources. The tricky part is knowing what to do with all the data and how to turn it into something meaningful.

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Quirk’s Virtual Global

Quirk’s Virtual Global

From public opinion to product development: How small but agile insights teams get more done with less

Many insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. Some may even have been burned by the quick and dirty DIY research of the past. However, times have changed, technology has advanced and those who fail to act risk missing the boat.

Hear from the insight leaders at Voya Financial and Pharmavite to learn how they made the leap to agile and haven’t looked back.

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Traditional vs. Agile Market Research: Which One is Right for Your Project?

Traditional vs. Agile Market Research: Which One is Right for Your Project?

You know that feeling when you have a list of project requests from various stakeholders that looks a mile long and you have no clue how you’re going to get it all done on time and within budget?

Maybe in the past, you’d automatically farm it out to a full-service market research firm. But times have changed. Priorities have shifted and purse strings have tightened.

Now, before making a move, you need to decide if that traditional MR firm can deliver the project in a timely fashion and do it cost-effectively. Most often, they can’t.

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Should Market Researchers Have a Seat at the Table? 8 Executives Weigh In

Should Market Researchers Have a Seat at the Table? 8 Executives Weigh In

Once viewed as data gatherers, market researchers have transformed into gatekeepers with key insights into a brand’s market, products, and more. You have a unique view into the lives of your company’s target audience. You collect the raw data, analyze it and provide insights into what the information means to critical stakeholders.

Based on this new, more modern role of market researchers, it’s no surprise that most people in a recent discussion noted that insights professionals should have a seat at the metaphorical table with key executives within the business.

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3 Ways to Quickly Understand How Consumer Behaviors & Perceptions Impact Future Buying Habits

3 Ways to Quickly Understand How Consumer Behaviors & Perceptions Impact Future Buying Habits

Hello 2021. Oh, how we have high hopes for you. Given the many twists and turns in 2020 due to the pandemic, economy, and social concerns, most consumers are being affected in various ways impacting what used to be “normal” shopping habits. 

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Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

For a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success.

But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis.

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What is Agile Market Research?

What is Agile Market Research?

The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work–and encounter inevitable delays and setbacks–agile developers push their work forward incrementally.

This results in a product that’s continually improved without being subject to the delays and setbacks that define traditional release periods. What’s more, the product is released sooner for a competitive edge in the marketplace.

By applying an agile mindset and the right tools to their work, market researchers can solve their most pressing pain point: a mismatch between customer research and product development that means lengthy reports frequently go to waste.

Let’s review what agile market research means and why it’s so important.

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Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Tiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾

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Aytm’s Commitment to Giving Back

Aytm’s Commitment to Giving Back

2020 has finally come to an end, and what a year it was!

Despite all the challenges we went through and continue dealing with on a personal and global scale, I am feeling more gratitude than ever for my aytm family being there for each other and thriving as a team.

We experienced tremendous growth, both in terms of significantly increasing profitability and expanding the team to 115! We’ve strengthened our relationships with clients, supporting them in this unprecedented time. 

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Using Agile Research to Explore New Strategies with Concept Testing

Using Agile Research to Explore New Strategies with Concept Testing

Remember 2019? Market research was so simple then. You ran a survey to your target audience; maybe you hosted a focus group, collected consumer feedback, analyzed the data, and delivered insights that helped guide strategic decisions for the business. 

If you had a big budget and lots of time to spare, you might have simply hired a market research firm to do a good amount of the work for you. 

Fast forward to today, and you’re now expected to do much more with way less. Less time. Less money. And zero in-person access to consumers. 

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Key Findings on Inequality and Discrimination in the US

Key Findings on Inequality and Discrimination in the US

At the Insighter Virtual conference, Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology delivered a riveting presentation titled, ‘Equality in an Unequal World.’ 

She tackled the hard-to-swallow facts on how imbalanced the world currently is due to rife inequality. She also dove into the very timely topic of diversity and how you can use it to enrich your market research.

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