The Evolution of Market Research: Dawning of the Digital Age

The Evolution of Market Research: Dawning of the Digital Age

Market research has been around for centuries but has been commercially used to understand how to motivate consumers since early in the 20th century. Some pioneers of the industry, like Daniel Starch and George Gallop, came from academia, while others, like A.C. Nielsen, had backgrounds in other industries.

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Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019

Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019

Will the usual suspects end up in the final four or is 2019 the year we witness another Cinderella story? Either way, the NCAA men’s basketball tournament always delivers drama. The single elimination format, fast action, and young guns of March Madness provide the perfect recipe for must-see TV that sports fans crave. Add in the excitement of playing along at home with your own bracket and you have a slam dunk. Who will be watching and via what method are just a couple of the questions AYTM asked 1,000 US college basketball fans. Read on for the answers.

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The Quirk’s Event: Chicago

The Quirk’s Event: Chicago

The Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year.

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5 Easy Ways to Optimize Your Survey Pre-Screening Questions

5 Easy Ways to Optimize Your Survey Pre-Screening Questions

Using screening questions within a survey has become standard practice across the market research industry. However, some researchers may be unaware of how to properly implement these questions in a survey or fully understand the impact they can have on survey data.

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The Quirk’s Event: Brooklyn

The Quirk’s Event: Brooklyn

The Quirk’s Event in Brooklyn is coming in early March and we’re excited to be exhibiting this year.

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In Their Own Words: Capturing and Analyzing Respondent Verbatims

In Their Own Words: Capturing and Analyzing Respondent Verbatims

Although quant in nature, online surveys also enable researchers to add a little qualitative flair to the overall findings by using unstructured, open-ended questions. The collected feedback can provide enriching, supportive insight akin to a focus group sound-bite.

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Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Viewership was down but the 2019 Super Bowl was still watched by over 100 million consumers. Tuning in via traditional TV as well as streaming, consumers were treated to a battle of the defenses leading to the lowest scoring game in Super Bowl history. This year’s commercials sought to entertain with a variety of celebrities, robots, cute animals, and humor; while remaining uncontroversial. What parts of the game were most watched? Which ads topped the favorites list? Was anyone rooting for the New England Patriots? After the game, AYTM surveyed 1,000 US consumers to find out these answers and more.

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The Quirk’s Event: London

The Quirk’s Event: London

The Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year.

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TURF for Beginners

TURF for Beginners

Learn how to use AYTM’s Advanced MaxDiff to conduct a TURF analysis and how to use AYTM’s TURF simulator to optimize your product or service offerings.

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Maximizing Your Survey Response Rates

Maximizing Your Survey Response Rates

The survey response rate refers to the percentage of the total number of survey attempts that are fully completed. When you’re looking to field your survey quickly – in just a few days, perhaps even hours – maximizing the survey response rate is going to be a top priority. Respecting your respondents is a key component to successfully completing project fieldwork quickly and efficiently. And it starts with ensuring your survey is going to the correct sample from your target population.

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A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

So Many Food Trends, So Little Time

The New Year signals a time to think about a new you and jumpstart those healthy eating plans you might have left behind over the holidays. But which food trends are right for you and how can you choose when every day it seems there is a new diet plan causing a heated debate on social media?

Should you eat like a caveman? Remove all carbs from your life? Increase carbs but decrease fats? Alas, we don’t have the answers to those questions but we can tell you what eating plans consumers are following and whether they are preparing and cooking their meals themselves. We surveyed 500 US consumers who currently subscribe to a meal delivery service (or have subscribed in the past) to find out their food habits and opinions on meal kits.

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Issues in Pricing Research and How to Overcome Them

Issues in Pricing Research and How to Overcome Them

A company’s pricing strategy is influenced by a variety of factors related to demand, cost and profit, competition, and the legal environment. Demand factors consist of the size of the market and its growth or decline, and the regularity/irregularity and elasticity of demand, while variable and fixed costs and margin per unit are examples of cost and profit factors.

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Survey Length: The Optimal Amount of Questions to Ask

Survey Length: The Optimal Amount of Questions to Ask

If you’re at the point in your research process where you are probing your brain over the, ever so common, inquiry around how many questions need to be included in your questionnaire, the short answer is; as few as possible. Reducing the length of a survey to a reasonable completion time is crucial! Survey fatigue can be a real menace when attempting to develop a study that will result in the best, most accurate data.

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2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

The New Year is upon us. Time to reflect on the year that was and think ahead to the year to come. New Year’s — a time to celebrate with friends and family, drink champagne, and make some resolutions. How are people planning to spend New Year’s Eve this year? Who is making resolutions? What is the best way to keep the resolutions you make? To answer these questions (and many more), AYTM surveyed 1,000 US consumers. Read on for the results.

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Tips for Testing Your Online Survey

Tips for Testing Your Online Survey

The design and programming phase of your research project is complete, so what’s next? To some, thorough testing on a survey prior to launch is a daunting task. It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times; it is natural for the mind to focus on other elements such as structure and syntax.

In such occurrences, it is important to incorporate different techniques when testing a survey before it is sent to respondents. The steps below are crucial quality assurance methods that will allow you to successfully evaluate your survey’s effectiveness.

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Gaining a Competitive Advantage Through Research

Gaining a Competitive Advantage Through Research

Marketers are regularly tasked with making decisions that are influenced by the competitive market structure – Which new product(s) will give us a competitive advantage? How do we address new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should begin by identifying the competitors and completing a competitive analysis. A competitive analysis is key because it reminds business decision makers that consumers often have many options in the marketplace and enables companies to assess their strengths and weaknesses relative to the competition.

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AYTM Features: Redesigned Statistics Page & Data Lab

AYTM Features: Redesigned Statistics Page & Data Lab

We are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments

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Conducting Surveys on Mobile Devices: Optimizing Your Results

Conducting Surveys on Mobile Devices: Optimizing Your Results

The number of mobile phone users in the world is expected to pass the five billion mark by 2019, with half of that population predicted to be smartphone users. Consider that statistic, it’s clear that the world has fully embraced the concept of mobile technology. The rapid adoption has impacted everyday life in many ways; it is changing the way companies interact with their consumers.

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3 Simple Techniques for Statistically Adjusting Data

3 Simple Techniques for Statistically Adjusting Data

Your strategic and tactical quantitative research work – designing, programming, and fielding an online questionnaire – result in raw data files containing all the respondents’ answers to your survey. Typically, some form of data preparation must be completed before your analysis begins. Neglecting to carefully prepare your raw data may jeopardize the statistical results and bias your interpretations and subsequent findings.

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Understanding the Pros & Cons of Online Research Panels

Understanding the Pros & Cons of Online Research Panels

Online research panels are widely recognized as a quick and lucrative way to conduct market research. In a society where everyone is easily connected through the internet, it makes sense that research has long progressed from the days of pen-and-paper questionnaires to online survey methods that access hundreds of people instantly. So how do you know if utilizing an online research panel is the appropriate path for your study? To address this question, it is important to explore the possible pros and cons associated with collecting data from an online panel.

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Ho-Ho-Holiday Shopping Trends 2018

Ho-Ho-Holiday Shopping Trends 2018

Wait, what? Seem like we are still eating the leftover Halloween candy yet Thanksgiving is just days away. And with the arrival of Thanksgiving comes Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. If you haven’t started your holiday shopping yet, the time is now to take advantage of in-store doorbusters and online deals. This is also the season for surveys about the holiday season, read on for AYTM’s contribution. We surveyed 1,000 US consumers about all things holiday shopping.

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Getting the Most from Your Market Research Project

Getting the Most from Your Market Research Project

In a society where companies are accelerating the release of new products and services, there is more pressure than ever for market research teams to deliver meaningful data quickly and on a tighter budget, in every phase of the research process.

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New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

AYTM Logic now with Autocomplete

AYTM logic allows you the flexibility to program almost any survey you can imagine on our platform, everything from simple skip logic and piping to advanced survey methodologies, including custom variables and monadic surveys. This powerful tool starts with a series of statements written in [square brackets] added directly to your survey.

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Panels, Sampling and Survey Design: An Introductory Guide

Panels, Sampling and Survey Design: An Introductory Guide

Surveys are vital research tools, and the insights gathered from market research surveys drive business decisions that can have far-reaching impacts on a company’s future. When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

The components required for high-quality survey results are – sound methodology, effective survey, expert analysis, and quality sample. For most projects, the most effective way to reach quality sample is with panels.

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Painless Programming: Using Question Libraries and Automated Logic

Painless Programming: Using Question Libraries and Automated Logic

The adaption of widespread internet usage worldwide has greatly simplified the administration of questionnaires. Although in-person interviews of various forms may still be popular and appropriate in some countries and for certain studies, the increased global online presence has cultivated an expanding landscape for survey research.

Respondents may be recruited over the internet from panels or by using conventional methods (telephone, mail) and asked to participate in a live survey that they complete from an internet-equipped device at their convenience – be it work, home or while on-the-go. Many surveys are not even limited to desktop or laptop usage, embracing society’s transition to mobile devices like tablets and smartphones making on-the-go respondents more accessible.

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