Level Up Your DIY Survey Game: Part One “The Big Why”

Level Up Your DIY Survey Game: Part One “The Big Why”

Survey writing is like swimming: almost anyone can learn to do it themselves, but to be a champion, there’s a lot of work that goes into refining your technique. Nobody’s expecting you to be an Olympic survey writer, but this series is designed to help you build stronger surveys—coaching you how to get the insights you need while building an enjoyable experience for your respondents.

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Aytm Named INC. 5000 Fastest-Growing Private Company

Aytm Named INC. 5000 Fastest-Growing Private Company

SAN FRANCISCO–Aytm (Ask Your Target Market), a state-of-the-art insights automation platform, has been named one of the fastest-growing companies by Inc. 5000. Aytm ranked #1,288 on the 2021 annual ranking of the nation’s fastest-growing private companies.

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How Reimagining Research Helped 3 Popular Brands

How Reimagining Research Helped 3 Popular Brands

At our inaugural Insighter Virtual Conference, Chris Plating, Chief Strategy Officer at EP+Co, shared examples of how the creative agency has worked with clients to reorient them to a different way of thinking about market research and how those changes benefited them in tangible ways. 

Read EP+Co’s 7 Steps to Unthink Everything.

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How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

I think we can collectively agree that the past year and a half has been challenging for many reasons. The pandemic created ambiguity and an immense amount of restrictions for companies. Nevertheless, during these challenging times, companies were able to shift many levels of operations by adopting technology. These adoptions not only supported research but also supported remote work. By empowering employees to continue to keep in contact with colleagues and friends, companies were able to combat employee isolation. For many, these technology adoptions felt like a lifesaver.

Read on to learn how a Fortune 500 insurance company managed to weather the storm of uncertainty with their technology adoption in research.

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Agency Outlook: Unthink Your Approach to Modern Research

Agency Outlook: Unthink Your Approach to Modern Research

Technology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research.

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Why aytm’s Global Panel Continues to be Ranked #1

Why aytm’s Global Panel Continues to be Ranked #1

Did you know aytm has one of the highest-rated panels on SurveyPolice for over five years in a row? Ranked #1, our panel keeps respondents in mind to provide you with better survey data without compromising respondents’ experience. So here’s why we think respondents can’t get enough of our panel and how that positively affects your data.

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Q2 2021 Feature Releases

Q2 2021 Feature Releases

We’re constantly working to improve and add new innovations to the aytm platform for our clients. As we move further into Q3, we wanted to take some time to look back at some of the greatest hits that you may have missed from last quarter.

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Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Ernst Baskin and Peggy J. Liu (2021) published research in the Journal of Consumer Psychology that explored how descriptors that may be unknown to consumers can have unexpected effects on price and appeal judgements.

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The 7 Types of Brand Research

The 7 Types of Brand Research

Brand research is an indispensable means of establishing brands and ensuring that they stay relevant today. There are seven common types of brand research, all of which assist in bringing valuable insights to the table. Today we’ll explain the seven types: advocacy, awareness, loyalty, penetration, perception, positioning, and value. We’ll also discuss benefits these insights offer to consumer brands and when to use them. 

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What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

Careful selection of an online survey sample provider is critical, as it can impact data quality, data integrity, and, ultimately, study results. If data quality checks fail (and all responses are included), the results can be adversely affected and far less accurate than a survey sample selection process that has conducted rigorous checks.

Ideally, data integrity should be addressed even before the data is collected, and transparent and objective evaluation of the panel and all panel partners is the first step in building industry-wide criteria aimed at ensuring that survey data collected can be trusted.

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How to Build a Business Case for Agile Market Research

How to Build a Business Case for Agile Market Research

We’ve all experienced that moment when we present an awesome idea to our stakeholders – an idea that will inevitably save the company time and money and make our jobs so much easier – but it falls on deaf ears. 

So, how do you go from an idea that falls flat to stakeholders hoisting you up onto their shoulders in celebration of your brilliance? 

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Use Cases and Best Practices for TURF Analysis

Use Cases and Best Practices for TURF Analysis

As ambitious as a business may be, it cannot provide every product, service, and feature under the sun. Keeping this business challenge in mind, organizations must be strategic in the products and services they market to customers. 

For this reason, many brands rely on TURF analysis and consumer research to optimize their portfolio of products. In this blog post, aytm will dive deeper into this statistical technique by showcasing TURF analysis with examples.

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How Automotive Brands Can Customize Vehicles to the Desires & Perceptions of Consumers

How Automotive Brands Can Customize Vehicles to the Desires & Perceptions of Consumers

Buying a vehicle is one of the most exciting, pricey, and personal purchasing decisions an individual can make. For OEM’s (Original Equipment Manufacturers) and their market research agencies, this means leveraging new technologies to gather more accurate data to give their consumers what they want, when they want it. 

Read on to learn more about how automotive brands can leverage market research to do everything from customizing vehicles to the consumer to optimizing after-sales delivery.  

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AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. 

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Q1 2021 Feature Releases

Q1 2021 Feature Releases

Spring has officially sprung! 🌻 And the product innovation team at aytm has been working like busy bees 🐝 to take the platform to new heights.  In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peek into what’s to come. 

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Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

While most of us are ready for life to go back to normal, one aspect of the pandemic that is here to stay is remote work. A lot of companies have seen the benefits of allowing their workforce to work from home, and they’re choosing to remain fully or at least partly remote. 

A survey from 451 Research found that more than two-thirds of companies plan to make remote work permanent after the pandemic has ended,  while a recent study of 500 employees showed that 43.8 percent of respondents want to continue working from home. 

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Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

There’s no shortage of insights platforms on the market and practically all of them claim to empower brands to do agile research. But truth be told, all survey tools aren’t created equal. 

Some are incredibly basic, lacking the ability to conduct advanced research like MaxDiff and Conjoint studies. Others are almost too robust, requiring users to invest countless hours into learning how to use the platform. 

But Goldilocks will be the first to tell you, few are just right. 

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The Secret of Highly Prolific Insights Teams

The Secret of Highly Prolific Insights Teams

You know that feeling when someone drops one more research request onto your team’s already overflowing plate? 

There are only two sensible options…

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Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

At Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group. 

Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights.

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The Ins and Outs of Product Cannibalization

The Ins and Outs of Product Cannibalization

Around 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen. 

Brands are under constant pressure to demonstrate sales growth, increase profits, and acquire new customers. As a result, your innovation team likely has a lot of new product ideas percolating. But with so many products already on the shelf, there’s bound to be some overlap or cannibalization that takes away from existing products in your line. 

Let’s cover precisely what product cannibalization is and how you can either use it to your advantage or cut it off at the pass.

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Insights That Work

Insights That Work

How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed

CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis. 

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How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

During the recent Quirk’s Virtual Global event, Kandice Coltrain, aytm’s Vice President of Global Sales sat down with Keri Hughes, Market Research Manager, Consumer Insights and Research at Voya Financial, and Deborah A. Mendez Campos Reales, Shopper and Consumer Insights Manager at Pharmavite to discuss how they made the leap to agile market research.

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Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Your company charged you with trying to decide what feature(s) to highlight in your upcoming campaign. 

But with so many products in the market across every industry, consumers need to quickly understand your product’s value, making your job as a marketer even harder. 

You could create a survey and throw in a rank order question. But that often leaves you with more questions than answers. 🤔

So, how do you go about quickly quantifying your market’s preferences? 

💡 Give Choice-Based Conjoint a try.  

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How to Think About ‘Insight’ for Real Business Impact

How to Think About ‘Insight’ for Real Business Impact

The proliferation of consumer insights technology has given stakeholders access to an increasingly complex data landscape while significantly altering the role of the market researcher.

Thanks to technology, conducting qualitative research such as in-depth interviews or quantitative studies like concept tests are fairly straightforward compared with what researchers face upon returning to their workspaces.

They’re often met with piles of structured and unstructured data from half a dozen or more various sources. The tricky part is knowing what to do with all the data and how to turn it into something meaningful.

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Quirk’s Virtual Global

Quirk’s Virtual Global

From public opinion to product development: How small but agile insights teams get more done with less

Many insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. Some may even have been burned by the quick and dirty DIY research of the past. However, times have changed, technology has advanced and those who fail to act risk missing the boat.

Hear from the insight leaders at Voya Financial and Pharmavite to learn how they made the leap to agile and haven’t looked back.

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