There’s no shortage of insights platforms on the market and practically all of them claim to empower brands to do agile research. But truth be told, all survey tools aren’t created equal.
Some are incredibly basic, lacking the ability to conduct advanced research like MaxDiff and Conjoint studies. Others are almost too robust, requiring users to invest countless hours into learning how to use the platform.
But Goldilocks will be the first to tell you, few are just right.Read more