Add Some Qual to Your Quant with Open-Ended Questions

Add Some Qual to Your Quant with Open-Ended Questions

Want to obtain more qualitative data from your next survey? Open-ended questions can help lead the way. Because they’re exploratory in nature, OEs offer insights professionals rich, qual data, incorporating a human element into your quantitative research.

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Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:

  • #11 Technology Provider
  • #18 Data/Analytic Category
  • #20 Most Innovative Company

It’s no surprise to us, as aytm has a long history of innovation. 

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The Quirk’s Event – Virtual 2020

The Quirk’s Event – Virtual 2020

The consumer insights industry is facing a time of rapid change. Technology is not only impacting the way consumers engage with brands, but empowering new competition from challenger brands and raising expectations for today’s insights professionals. Those who wait to adapt risk losing influence and becoming less relevant. Now is the time to lead.

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GRIT Forum June 2020

GRIT Forum June 2020

The industry and the state of the world are changing rapidly. The GRIT Forum is your exclusive look at the latest edition of the GRIT Report —before it’s released to the public.

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IIeX Forward 2020

IIeX Forward 2020

Hear firsthand from some of the world’s most-loved brands about the obstacles they’ve recently faced, how they moved past them, and how shifting their research to digital helped them reach the other side.

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NEXT Virtual Conference 2020

NEXT Virtual Conference 2020

It took a global disruption to jump-start the “digital-first” innovation engine across the insights world. But disruption is not a one-time event. Whether it’s a competitor, a startup, or a new product launch, disruption is expected. And the world’s most advanced insights departments are planning for it. 

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How to Name a Product – 10 Tips for Product Naming Success

How to Name a Product – 10 Tips for Product Naming Success

Naming a product isn’t easy.

Consider this: 1,024,384 trademark applications were filed in the United States in 2018.

There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available.

When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch.

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The 4 Types of Research You Should Run Right Now

The 4 Types of Research You Should Run Right Now

Aytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas.

In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. 

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Managing Open-ended Responses Just Got Easier

Managing Open-ended Responses Just Got Easier

Aytm users can now access a brand new interface for OE responses

The open-ended question is hands down one of the best ways to receive consumer feedback — in their own words. OEs help to enrich your quantitative data, adding color and context. 

Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be.

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TMRE Digital Week 2020

TMRE Digital Week 2020

The Consumer Insights industry is facing a time of considerable uncertainty. Many clients and suppliers are questioning whether they should hit pause on their research plans. In this session, you will hear about the short-term need to pivot from long-term strategic research and move toward in-context, in the moment research.

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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

I recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. 

Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts.

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TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

Join aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth.

Monday April 27th – Thursday April 30th, 2020

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I’ve Worked Remotely for 18 Years, Here’s How it’s Done  (even during a pandemic)

I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)

For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. 

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Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

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How COVID-19 is Driving Change in Consumer Research

How COVID-19 is Driving Change in Consumer Research

Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:

  • Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?  
  • Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
  • What steps should we be taking in survey design and fielding to mitigate bias?
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L&E Webinar Series 2020

L&E Webinar Series 2020

In this session, you will hear about the real use case scenarios from aytm and QualSights and how it can apply to your projects – including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!

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The Online Sampling Impact of the Coronavirus Outbreak

The Online Sampling Impact of the Coronavirus Outbreak

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

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Program Like a Pro with our February Feature Releases

Program Like a Pro with our February Feature Releases

Last month, our product team worked tirelessly on a series of exciting improvements that make using the aytm platform easier than ever.

Aytm expanded its TURF analysis, updated Data Lab, and added Smart Loops and Logic Guide. Read on to learn more about what we’ve been up to.

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7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

Aytm’s proprietary consumer panel, PaidViewpoint.com, received top honors as the #1 User-Rated USA Survey Platform by independent review site, SurveyPolice.com, for the 5th consecutive year. 

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Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded Ads

Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded Ads

Super Bowl LIV took place this year on the auspicious palindrome date 02-02-2020 and celebrated 100 years of the NFL. Super Bowl Sunday was also Groundhog Day, but this year most definitely wasn’t a repeat of last year’s game (which some called the worst Super Bowl ever). The 2020 championship game brought exciting plays on both offense and defense and ended with the Kansas City Chiefs beating the San Francisco 49ers with a score of 31 to 20. Along with actual football, the Pepsi halftime show and the commercials had the media buzzing. Welcome to AYTM’s annual Super Bowl survey, where we asked 1,000 US consumers who watched the big game for their opinions on all things Super Bowl.

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Eileen Rozic Joins Aytm to Accelerate Global Growth

Eileen Rozic Joins Aytm to Accelerate Global Growth

Market Research Industry Veteran Takes the Helm as Executive Vice President of Global Sales

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Aytm Turns Ten and Celebrates Record Growth

Aytm Turns Ten and Celebrates Record Growth

Founding vision continues to inspire greater innovation and adoption.

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New Year’s 2019: Most Plan for a Not-So-Rockin’ Eve at Home

New Year’s 2019: Most Plan for a Not-So-Rockin’ Eve at Home

2019 is coming to a close. Time to think about the year that has passed and the year yet to come. Around the world, New Year’s is celebrated in many ways that symbolize a lucky year ahead and banish bad spirits. These traditions include wearing special underwear, eating 12 grapes at midnight, breaking plates, fortune telling, and bringing gifts to friends. How do people plan to celebrate this year? Will resolutions be made? In our annual New Year’s survey, AYTM asked 1,000 US consumers about their New Year’s plans. Here is what they told us.

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Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Innovative consumer insights technology company welcomes strategic luminary to help inform its continued growth.

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DIY Market Research Conference 2019

DIY Market Research Conference 2019

In this session you will get real world practical advice from leaders in research who are successfully using DIY research technology to help drive innovation at their organization. You’ll learn how they integrated DIY platforms successfully into their ecosystem including how they selected vendors, “sold” the idea to procurement, overcame training challenges and were able to save money without sacrificing quality insights. Get a view into how DIY technology has shaped the way they approach research.

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