BLOG ARCHIVE: ALL POSTS FOR October 2011

Brand Color Theory and Practice – Part 4: Brand Color Examples to Learn From

Brand Color Theory and Practice – Part 4: Brand Color Examples to Learn From

In Parts 1-3 of the Brand Color Theory and Practice series, you learned why color matters, how color can make or break a brand, and what colors mean. Follow the preceding links to read each part if you missed them, because this article puts all of those lessons into practice by introducing you to some great examples of companies that use brand color as a core component of their brand-building success strategy. Read more

Halloween Survey: Americans Celebrate in Different Ways

Halloween Survey: Americans Celebrate in Different Ways

Halloween in America is a time for costumes, ghost stories, and lots and lots of candy. But in recent years, some Halloween activities seem to have slowed due to safety concerns. Do Americans still celebrate the holiday as much as usual?

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Brand Color Theory and Practice – Part 3: Color Meanings and Color Psychology

Brand Color Theory and Practice – Part 3: Color Meanings and Color Psychology

Your brand color palette can have an immediate and profound effect on the people who see it. That effect varies by color and often by the cultural and regional backgrounds of those people. Even the hue or intensity of a color can change the way people perceive it and how they feel about it. In other words, choosing your brand color palette is not a task to be taken lightly. Read more

Brand Color Theory and Practice – Part 2: How Color Can Make or Break a Brand

Brand Color Theory and Practice – Part 2: How Color Can Make or Break a Brand

Choosing a primary brand color and a palette of secondary and tertiary colors to represent your brand in advertising, packaging, signage, and so on is an important step in the strategic branding process. The colors you choose could have far reaching effects to your business. In fact, color can make or break your brand. Read more

Brand Color Theory and Practice – Part 1: Why Color Matters to Brands

Brand Color Theory and Practice – Part 1: Why Color Matters to Brands

What is your brand color? Did you spend time selecting the best color to consistently and effectively communicate your brand promise or did you just pick a color you like? Did you consider color psychology and the theories of color marketing and color branding? Many brands get it right when they choose a brand color, but even more get it wrong. In my new Brand Color Theory and Practice series, you get to see how brands are using color, how it’s helping their businesses grow, and how you can make sure you’re using color the right way to build your brand.
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Siri Survey: Americans Open to Voice Recognition Technology

Siri Survey: Americans Open to Voice Recognition Technology

When the iPhone 4S was released recently, one of the main features that the public was excited to use was Siri, Apple’s voice recognition software. Siri is there to help with anything from messaging to scheduling reminders. Is this type of technology the wave of the future?

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Bentley and Paris Hilton: When Celebrities Damage a Brand Reputation

Bentley and Paris Hilton: When Celebrities Damage a Brand Reputation

What do you think of when you think of the Bentley brand? What is its brand reputation? What do you think of when you think of Paris Hilton? Do these two brand reputations match? Bentley doesn’t think so. While it may seem to be great exposure when a celebrity uses a brand, it’s not always a good thing. In fact, sometimes it’s a very, very bad thing. Read more

Moammar Gadhafi Survey: Evil Leader Killed This Week

Moammar Gadhafi Survey: Evil Leader Killed This Week

The Death of Libyan President Moammar Gadhafi took the world by storm this week. The dictator had come under fire this year for human rights violations, among other things, and many feel the world will be a better place now that he is gone. Some others feel that there should be an inquiry into the circumstances of his death.

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Match the Brand Personality with the Brand

Match the Brand Personality with the Brand

In my previous post, I explained the importance of developing your brand personality in order to create emotional connections with consumers that lead to brand loyalty and word-of-mouth marketing. Now, it’s time to have some fun by matching brand personalities with celebrities to explain how consumer perceptions of your brand can affect it in positive and negative ways. Read more

Iraq War Survey: Withdrawing Troops is Right Decision

Iraq War Survey: Withdrawing Troops is Right Decision

This week, President Obama announced that all US troops will leave Iraq by the end of the year. Americans and leaders showed mixed reactions about this decision, but mixed feelings seem to be a common theme among every decision made about the War in Iraq. Do most Americans support the president’s decision, or is this another in a long line of missteps?

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Brand Personality – Is Your Brand Popular or a Wallflower?

Brand Personality – Is Your Brand Popular or a Wallflower?

Brand personality is a key component of every brand because it’s the perceived personality of a brand that attracts consumers to it. People innately want to associate themselves with brands that they believe will not only deliver the tangible results and benefits they need, but also the emotional benefits they want. Read more

Lindsay Lohan Survey: Actress Deserves Harsher Punishment

Lindsay Lohan Survey: Actress Deserves Harsher Punishment

Lindsay Lohan was arrested this week for failing to complete her court-ordered community service, which is in violation of her probation. The actress has violated probation several times in recent years, but posted bail right away and was given a different type of community service to complete. What should happen to Lindsay Lohan, and is she getting special treatment due to her celebrity?

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Branding the Right Way – Rebranding Volkswagen Beetle

Branding the Right Way – Rebranding Volkswagen Beetle

Time for another article in the Branding the Right Way series! If you missed the previous article in the series about rebranding FedEx, follow the preceding link to check it out. Today’s article features another successful rebranding effort — Volkswagen Beetle. Who would have thought 20 years ago that a modernized Love Bug would not only be accepted but regain its cult brand status! It’s a great story to learn about how the power of a brand can live for a very long time. Read more

World Series Survey: Baseball Fans Looking Forward to Great Games

World Series Survey: Baseball Fans Looking Forward to Great Games

This year’s MLB World Series is underway, and baseball fans everywhere are gearing up for a week full of great games. How many people really care about the World Series? And how many non-baseball fans will tune in for the excitement?

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Brand Champion – Why You Need One at All Times

Brand Champion – Why You Need One at All Times

Your brand promises something to consumers, and in my previous article, you learned why it’s so important to ensure everyone who works for your company understands and believes in that brand promise through internal branding. Why would consumers believe your brand promise if your employees don’t? That’s also why you need a brand champion to lead the brand building charge. Read more

Dan Wheldon Survey: Racing Not Worth the Risks

Dan Wheldon Survey: Racing Not Worth the Risks

This week, Indy Car racer Dan Wheldon was killed in a 15-car pileup during a race in Las Vegas. The accident has caused Indy fans and officials to question the safety practices of these races. Should more be done to protect these drivers, or was this just a rare, freak accident?

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Brand Champion Examples to Learn From

Brand Champion Examples to Learn From

Every business needs a brand champion to embody the brand, advocate it, and guard it. To succeed, this person needs buy-in at the executive level to educate people about the brand (both external brand building as well as internal branding) and to build brand equity. Every member of the organization should believe in the brand, and the brand champion’s role is to make sure that happens. But which brand champions have gotten it right? Read more

Bill Shock Survey: End of Unfair Overage Charges

Bill Shock Survey: End of Unfair Overage Charges

Surprise overage charges on cell phone bills will soon cease to exist. The FCC and most American wireless providers came to an agreement this week to let consumers know when they are approaching their monthly limit for voice minutes, text messages, or data use. This will end “bill shock” for customers and hopefully keep them happier with their wireless service.

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Avoid the Leading Brand Image Killer – Brand Arrogance

Avoid the Leading Brand Image Killer – Brand Arrogance

Successful brands often fall victim to a common brand image killer — brand arrogance. Here is the scenario — consumers love the brand. They’re loyal to it, believe its promise, and talk about it to anyone who will listen. The brand image and reputation are stellar, sales are skyrocketing, and the money keeps rolling in. It’s only natural that the team behind that successful brand will feel their egos soar along with the brand, but that’s the first sign of impending doom for a brand. It leads directly to brand arrogance — the leading brand image killer. Read more

Herman Cain Survey: Longshot Candidate Becomes Frontrunner

Herman Cain Survey: Longshot Candidate Becomes Frontrunner

The Republican Presidential Primary race is heating up, and one unlikely candidate has caught the eye of many Americans. Herman Cain, the former CEO of Godfather’s Pizza, has become one of the frontrunners in this election season. So what has drawn all these people to Herman Cain all of a sudden? And does he have what it takes to make it all the way to the White House?

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Internal Brand Building – The Missing Link to Business Success

Internal Brand Building – The Missing Link to Business Success

A business can be successful without internal brand building, but a business has a much greater chance for success and is more likely to achieve higher levels of success if it gives internal brand building the importance it deserves. By internal brand building, I’m referring to educating your employees about your brand promise, position, message, and goals so they believe in it and feel passionate enough about it to become your most powerful vocal brand advocates, brand champions, and brand guardians. Read more

Netflix Survey: Ending Quickster Was the Right Call

Netflix Survey: Ending Quickster Was the Right Call

Netflix’s customer base has depleted significantly in recent months, due to price increases and the introduction of Quickster, the new brand that was to take over DVD rentals for the company. Customers were less than thrilled with these new changes, to say the least, and the worth of the company decreased as a result. Then, Netflix decided to reverse its decision to roll out Quickster, and nixed the brand instead. Could this decision help repair Netflix’s tarnished brand, or has the damage already been done?

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BlackBerry Survey: Outages Not Driving Many Customers Away

BlackBerry Survey: Outages Not Driving Many Customers Away

BlackBerry users around the world experienced outages this week due to a backlog of messages. BlackBerry was one of the original smartphone brands in America, and remains one of the top brands, though popularity has been waning in recent years in favor of newer options like Apple’s iPhone or Google’s Android platform. Could these outages have anything to do with BlackBerry’s market decline?

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Brand Equity Basics – Part 3: How to Measure Brand Equity

Brand Equity Basics – Part 3: How to Measure Brand Equity

Now that you know what brand equity is and how to build brand equity, it’s time to learn how to measure it in Part 3 of the Brand Equity Basics series. Both qualitative and quantitative brand research as well as performance tracking should be used to measure equity and performance to ensure brand equity is growing over time. Read more

The Simpsons Survey: Fans Happy About Two-Year Renewal

The Simpsons Survey: Fans Happy About Two-Year Renewal

The voice cast of “The Simpsons” recently reached a deal that will allow the show to continue for an additional two seasons, or 25 total seasons. The show is already the longest running scripted primetime series in history. Would the show’s end have had a large impact on its current fan base and others who have watched it throughout the years?

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