BLOG ARCHIVE: ALL POSTS FOR March 2012

Content Marketing for Building Brands – Part 2

Content Marketing for Building Brands – Part 2

In Part 1 of the Content Marketing for Building Brands series, you learned what content marketing is and why it’s important to your brand and business. Now, it’s time to learn how to research content ideas and create that content. As you read Part 2, keep in mind that quality always trumps quantity in all aspects of content marketing for achieving long-term, sustainable, and organic brand and business growth. Read more

Green Products Survey: Most Consumers Don’t Seek Out Green Products

Green Products Survey: Most Consumers Don’t Seek Out Green Products

The environment is a major concern for many Americans, so some tend to go out of their way to buy products that are eco-friendly or environmentally conscious. But are all the products that claim to be green really all that great for the environment? How trusting are consumers of these environmental claims and how do they affect buying decisions?

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Content Marketing for Building Brands – Part 1

Content Marketing for Building Brands – Part 1

Content marketing is one of the hottest topics in the business world these days with companies of all sizes trying to figure out how to create and use content to build their brands and their revenues. In Part 1 of my new series, Content Marketing for Building Brands, you’ll learn what content marketing is and why it’s important to brands. Later in the series, you’ll learn how to create content and use market research to increase the success of your content marketing initiatives. Read more

Facebook Password Survey: Most Wouldn’t Give Password to Employers

Facebook Password Survey: Most Wouldn’t Give Password to Employers

Employers across the country are beginning to require access to their employees’ Facebook accounts as part of a background check process or even just to monitor their activity. How do social media users feel about this? Would they allow their employer access to their accounts, or do they have something to hide?

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Was It Good For You? How to Know if Your Online Survey Project Was a Success

Was It Good For You? How to Know if Your Online Survey Project Was a Success

Chances are, you aren’t doing online surreys for your own personal use. You likely plan to share the results with colleagues or clients. Maybe your manager, channel partners, or outside investors.

So how do you know that all that it was good for them? Or, to be more precise, what makes a market research study a success? Read more

Online Ordering Survey: Many Restaurants Updating Ordering Methods

Online Ordering Survey: Many Restaurants Updating Ordering Methods

Americans love food and they love convenience. So it makes sense that restaurants are always coming up with new ways for customers to quickly order food. Many restaurants are utilizing online ordering, while some are developing mobile apps, and one pizzeria in Dubai even has a Bluetooth magnet so that customers can order pizza with the push of a button. Are Americans interested in these ordering methods, and how many even order carry out and delivery often?

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Top 50 Brands Using Content Marketing with Positive Results

Top 50 Brands Using Content Marketing with Positive Results

As a lead up to my next series here on the AYTM blog about content marketing, I want to share some brands that are using content marketing effectively to drive positive business results. This month, Clickz released a ranking of the top 50 brands in content marketing in 2012. It’s a great list of brands to benchmark, but some of my favorite examples were missing. Let’s take a look at the brands that are getting it right with content marketing. Read more

Dieting Survey: Some Ads Beginning to Target Men

Dieting Survey: Some Ads Beginning to Target Men

Traditionally, most advertising for diet plans has targeted females over males. However, not everyone who is interested in dieting necessarily feels the need for an official diet plan. And recently, some companies such as Weight Watchers have begun to focus more on targeting men in their ads. Is this tactic already beginning to work?

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Package Design for Brand Success Series – Part 4

Package Design for Brand Success Series – Part 4

So far in the Package Design for Brand Success series, you’ve learned what package design is, why it matters to your product and brand, the types of package designs, and the physical, legal, and other limitations and considerations you need to address in your package design. Now, it’s time to learn how to ensure the package design decisions you’re making are the right ones. That’s where research and testing come into the process. Read more

Cell Phone Survey: Most Use Phones in Public Places

Cell Phone Survey: Most Use Phones in Public Places

The majority of Americans own cell phones and use them on a daily basis. But there are certain situations where some people feel it is inappropriate to use cell phones. Are the stigmas about cell phone use in public changing? Or do some Americans feel that there should be regulations on cell phones in public places?

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Package Design for Brand Success Series – Part 3

Package Design for Brand Success Series – Part 3

There is a lot more to package design than creating a cool or attractive container to hold a product. There are considerations and limitations that can significantly affect your package design, and if you gloss over them or skip them entirely, you could lose sales. You might even break the law. In Part 3 of the Package Design for Brand Success series, you learn about those special considerations and limitations, so you don’t get in trouble later. If you missed Part 1 or Part 2 of the series, be sure to read them now so you understand the topics discussed here. Read more

Twitter Survey: Many Users Rarely Read Tweets

Twitter Survey: Many Users Rarely Read Tweets

This week, Twitter celebrated its sixth birthday. With new members signing up daily, it’s already one of the most popular social media sites out there. It’s also a popular place for businesses and brands to reach out to potential customers. But how do most people use the site?

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Package Design for Brand Success Series – Part 2

Package Design for Brand Success Series – Part 2

In Part 1 of the Package Design for Brand Success series, you learned how packaging can directly influence the way consumers see, understand, and feel about your product and brand. Now, it’s time to learn about the types of package design, so you create the right packaging to stand out on the shelf against your competitors. Read more

Credit Union Survey: Many Expect Increase in Membership to Continue

Credit Union Survey: Many Expect Increase in Membership to Continue

Credit union membership has hit an all-time high within the last year due to rising bank fees and other issues. More and more people are beginning to discover the benefits of credit unions. But are they really that much better? And how many people think this upward trend will continue?

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Package Design for Brand Success Series – Part 1

Package Design for Brand Success Series – Part 1

Your branded package design needs to communicate to shoppers instantly and convince them within a couple of seconds to choose your package, brand, and product rather than any of the others on the shelf. That’s a tall order, but creative package design can help drive brand success. In Part 1 of my new series, Package Design for Brand Success, you’ll learn how to create packages that help build your business. Read more

Direct Mail Survey: Some Customers Still Prefer Mail to Email

Direct Mail Survey: Some Customers Still Prefer Mail to Email

The U.S. Postal Service is promoting a program aimed at getting businesses to send more direct mail to potential customers. The program would allow businesses to micro-target customers based on their neighborhood or zip code. Is direct mail still an effective technique for businesses? Are some customers more likely to look at their mail than they are at emails?

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Hitchhiking is Illegal: When Too Many People Get Involved In Your Online Survey Project

Hitchhiking is Illegal: When Too Many People Get Involved In Your Online Survey Project

In those cases where online survey projects go wrong, it is commonly because too many people got involved in the survey design process. Perhaps it started with a small team making rational, focused decisions. But then word gets out that you’re planning to do a survey project, and it seems everybody wants to add “just” two or three questions to the questionnaire: “As long as you’re talking to our customers, can you ask them about their retail preferences?” or, “Can you find out if they’ve seen the new ad we ran?” Read more

Instagram Survey: Most Still Don’t Use Photo-Sharing Apps

Instagram Survey: Most Still Don’t Use Photo-Sharing Apps

Popular photo sharing app Instagram has announced that it will release a version of its app for Android phone customers. Many Android users are excited for the new addition, but many Americans in general still don’t use photo sharing apps, or even share photos taken with their phones. How many Americans share their photos online, and how many care about photos shared by others?

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Using Taglines to Build Stronger Brands – Part 4

Using Taglines to Build Stronger Brands – Part 4

Conducting Brand Tagline Research

As you learned previously in the Using Taglines to Build Stronger Brands series, taglines must be meaningful to consumers or they’re useless. Follow the links to read Part 1, Part 2, and Part 3 of the series if you missed them. Now, it’s time to learn about the consumer research you should conduct in order to develop the best brand tagline. Read more

Electric Vehicles Survey: Most See Increase in Next Five Years

Electric Vehicles Survey: Most See Increase in Next Five Years

With the latest increase in gas prices, many Americans are considering more fuel-efficient vehicles. Electric vehicles have gained a lot of attention in the past few years, but many potential customers are still weary because of safety issues and a hefty price tag. How many Americans can see themselves in an electric vehicle in the near future?

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Using Taglines to Build Stronger Brands – Part 3

Using Taglines to Build Stronger Brands – Part 3

Learning from Real-World Brand Taglines

Taglines help to build stronger brands. Don’t believe me? Then Part 3 of the Using Taglines to Build Stronger Brands series is a must-read for you. If you missed Part 1 or Part 2 of the series, follow the preceding links to learn what a tagline is, why you need one, and how to create one. In Part 3, you learn about the power of taglines from real-world examples that stand the test of time. Read more

St. Patrick’s Day Survey: Holiday Specials Don’t Impact Many Shoppers

St. Patrick’s Day Survey: Holiday Specials Don’t Impact Many Shoppers

This weekend, people around the country will put on green shirts, head to bars or parades, and decorate their homes to celebrate St. Patrick’s Day. Some will even buy special St. Patrick’s Day items from stores and restaurants. So just how prevalent is this holiday with Americans, and what ways do they choose to celebrate?

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Using Taglines to Build Stronger Brands – Part 2

Using Taglines to Build Stronger Brands – Part 2

How to Create Brand Taglines

Creating brand taglines should happen as part of the brand identity development process — not as an afterthought. That’s because the tagline is an integral part of your brand and will live with your brand for many years to come. Don’t think, “Our brand should have a tagline because every other brand has one.” Instead think, “Our brand needs a tagline so we can help consumers understand our brand position and promise in every brand interaction and experience.” Read more

Encyclopedia Survey: Most Wouldn’t Buy Encyclopedias Today

Encyclopedia Survey: Most Wouldn’t Buy Encyclopedias Today

Encyclopedia Britannica has recently announced that it will no longer make printed copies of its encyclopedia sets. Many feel that this marks the end of an era for the printed word, but others say it’s a step in the right direction. Do most Americans still see value in traditional encyclopedia sets, or are they more likely to quickly look up information online?

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Using Taglines to Build Stronger Brands – Part 1

Using Taglines to Build Stronger Brands – Part 1

What are Taglines and Why Does Your Brand Need One?

Taglines are an important part of your brand identity. They should communicate your brand promise and differentiate your brand from competitors in a handful of words, which is easier said than done. Does your brand need a tagline? There are actually few reasons not to have a tagline for your brand, and Part 1 of my new series, Using Taglines to Build Stronger Brands, explains the what and why of taglines. Read more