BLOG ARCHIVE: ALL POSTS FOR April 2012

Prioritizing Differentiation in Brand Strategy – Part 3

Prioritizing Differentiation in Brand Strategy – Part 3

In Part 3 of the Prioritizing Differentiation in Brand Strategy series, you’ll learn the difference between brand differentiation and product differentiation. It can be confusing to define your primary brand differentiator and create a strategy that enables you to own that differentiator as you learned in Part 1 and Part 2 of this series, because product differentiators can get in the way of the bigger picture. Let’s clear up some of that confusion. Read more

Mobile Payments Survey: Many Think Mobile Purchases Will Catch On

Mobile Payments Survey: Many Think Mobile Purchases Will Catch On

As mobile phones get smarter, people are using them for many different purposes. Recently, more and more people have begun using their mobile phones as a method of payment. Thanks to shopping apps and services like Square and Google Wallet, mobile purchases have become easier than ever. How many Americans have made payments using their mobile phones, and how many think it will catch on in the next few years?

Read more

Prioritizing Differentiation in Brand Strategy – Part 2

Prioritizing Differentiation in Brand Strategy – Part 2

In Part 1 of the Prioritizing Differentiation in Brand Strategy series, you learned what strategic brand differentiation is. Now, it’s time to learn how to develop a brand strategy that effectively communicates and builds that differentiator. In simplest terms, you can’t rely on consumers to understand your brand differentiators and how those differentiators add value to their lives. You need to help consumers relate those differentiators to their own lives and give them meaning. Read more

Video Games Survey: Many Want More Regulation on Violent Games

Video Games Survey: Many Want More Regulation on Violent Games

The debate over video game violence has been re-opened recently, but games with weapons and other types of violence are no strangers to controversy. What do most Americans think about the amount of violence in video games today? Is the current ratings system enough, or should there be more regulation on violent games to keep them from leading to real violence?

Read more

Prioritizing Differentiation in Brand Strategy – Part 1

Prioritizing Differentiation in Brand Strategy – Part 1

Is your brand positioned against its competitors in a meaningful way? Does it own a place in consumers’ minds that actually matters to them? Unfortunately, too many brand strategies are missing the point of strategic differentiation these days. Instead, they fall back on the easy differentiators like price and service that are not only a dime-a-dozen these days but also limits the success of those brands to the position of category placeholders rather than true leaders. In my new series for AYTM, Prioritizing Differentiation in Brand Strategy, you’ll learn how to prioritize differentiation in your brand strategy, so your brand doesn’t become a category placeholder or worse — a commodity. Read more

Google Drive Survey: Many Undecided About Cloud Technology

Google Drive Survey: Many Undecided About Cloud Technology

After much anticipation, Google has finally announced its new cloud storage service, Google Drive. Cloud storage technologies like Dropbox, and even services run by Apple and Microsoft, have been giving people the ability to store, share, and access data from multiple devices for years, but how many people use these types of services? And how many intend to use Google Drive?

Read more

Helping the Cream to Rise: Picking Variables to Focus On When Analyzing Online Survey Results

Helping the Cream to Rise: Picking Variables to Focus On When Analyzing Online Survey Results

Whenever you’re doing a survey project, you’re going to have objectives. Otherwise why would you do the survey? You might be testing one or more hypotheses, looking for surprise discoveries, or hoping to confirm what you think you already know. But the process is reminiscent of the way cream is separated from the milk — it rises to the top. Given a little effort and time, the process of data analysis works the same way, and you as the researcher can help the useful information rise — if you go about it correctly. Read more

Home Ownership Survey: Many Worried About Future of Housing Crisis

Home Ownership Survey: Many Worried About Future of Housing Crisis

Home prices in many US cities are at the lowest prices since 2002. The housing crisis has affected many American families, and many are still worried about what the future holds. But what does the future of home ownership look like? And how many Americans have been negatively impacted by the housing crisis?

Read more

Apple’s Influence Survey: Power May Lead to Questionable Business Practices

Apple’s Influence Survey: Power May Lead to Questionable Business Practices

The Department of Justice recently filed an antitrust lawsuit against Apple and five major book publishers for allegedly conspiring to fix prices of e-books. Apple has been steadily growing and gaining influence for years, but could this lawsuit change people’s perception of the company and eliminate some of the trust they’ve gained through the years? Do Americans think that Apple is just too powerful?

Read more

What’s Wrong with the United States Postal Service?

What’s Wrong with the United States Postal Service?

The United States Postal Service is in trouble. With a $3.3 billion loss reported in the first quarter of 2012, you’d think finding a new ad agency would be the least of the organization’s problems. However, the 13-month search for an agency that can turn things around continues, as Andrew McMains of AdWeek reported last week. Read more

Video Streaming Survey: Services May Replace DVDs

Video Streaming Survey: Services May Replace DVDs

As services like Netflix and Amazon Prime gain subscribers, the number of Americans who buy and rent DVDs is starting to decline. Is video streaming already replacing DVDs? How many Americans are still buying and renting DVDs and how many have made the switch over to video streaming?

Read more

Using Brand Research to Build a Better Website – Part 4

Using Brand Research to Build a Better Website – Part 4

When you launch your brand website, your work isn’t done. Once your site is live, you need to monitor its performance and conduct post-launch brand research to ensure you’re consistently developing the right consumer perceptions about your brand, cultivating the right expectations for your brand, and driving awareness, sales, trust, loyalty, and advocacy. That’s the subject of Part 4 of the Using Brand Research to Build a Better Website series. Read more

General Election Survey: Economy Most Important Issue for Voters

General Election Survey: Economy Most Important Issue for Voters

Now that many have already cast their votes in the Republican Presidential Primary, speculation and news coverage for the general election has begun. There are many different issues that voters will consider this election season, but which do they find most important? And how many voters have already made up their minds?

Read more

New: Cascading Combo-box Question Type

New: Cascading Combo-box Question Type

Our newest advanced question is the cascading combo-box. If you need to ask someone the make, model, and year of their vehicle, cascading combo-box is your solution! Similar to the original combo-box, this new question type allows you to create or upload nested lists of answer choices.

Read more

Using Brand Research to Build a Better Website – Part 3

Using Brand Research to Build a Better Website – Part 3

So far in the Using Brand Research to Build a Better Website series, you’ve learned how to set goals to develop a web design strategy and how to use research to create the right messaging and navigation for your website. Now, it’s time to learn how to get consumers involved and give them the best opportunities to interact with your brand and have the best brand experience when they visit your website. Read more

Earth Day Survey: Americans Becoming More Eco-Friendly

Earth Day Survey: Americans Becoming More Eco-Friendly

Earth Day is this weekend, and families around the country are preparing to celebrate by making their everyday habits a little more eco-friendly. Many Americans have been steadily improving their eco-friendly behaviors throughout the last several years. How many plan to celebrate Earth Day, and how many practice eco-friendly habits daily?

Read more

Using Brand Research to Build a Better Website – Part 2

Using Brand Research to Build a Better Website – Part 2

In Part 1 of the Using Brand Research to Build a Better Website series, you learned how to conduct consumer research to set your brand website goals and create an effective strategic plan to reach those goals. Now, it’s time to consider how to create the right messaging and navigation to ensure your website accurately reflects your brand identity while being highly usable at the same time. In other words, it’s time to learn how to marry branding and web usability. Read more

Using Brand Research to Build a Better Website – Part 1

Using Brand Research to Build a Better Website – Part 1

Branding and website usability might seem like two very different things performed by very different groups of people, but when it comes to branded web design, marketing teams and technical teams need to work together every step of the way. In my new series on the AYTM blog, Using Brand Research to Build a Better Website, we’ll take a look at how you can marry branding and web usability to create the most effective website for your brand. First, you need to set your goals and nail down your strategic direction. Read more

Instagram Survey: Many Optimistic About Facebook Purchase

Instagram Survey: Many Optimistic About Facebook Purchase

When Instagram users learned about Facebook’s purchase of the photo sharing app last week, many took to other social media sites to express their disappointment. Some worried that Facebook would change the app, and others worried that Facebook was just becoming too powerful. But does everyone see this purchase as a negative?

Read more

“Let there be Content!”

“Let there be Content!”

Anyone who’s responsible for a blog, social networking site or a newsletter knows that content is king. But trying to come up with fresh, relevant content can be really challenging. It would be great if we could pull a Harry Potter and just wave a magic wand, but so far we can’t… or can we? Read more

Brand Research and Corporate Culture – Part 4

Brand Research and Corporate Culture – Part 4

So far in the Brand Research and Corporate Culture series, you’ve learned why corporate culture matters to brand building and business growth as well as how to use internal and external brand research to develop a corporate culture that can coexist with your brand promise. Now, it’s time to learn how to implement your findings and put your new corporate culture and brand promise into action. Implementation isn’t a one-time thing, so get ready to commit to the long haul for maximum results and success. Read more

CISPA Survey: Many Don’t Know About New Legislation

CISPA Survey: Many Don’t Know About New Legislation

Since the downfall of SOPA months ago, the tech community has been on the lookout for new legislation aiming to do many of the same things attempted by the unpopular bill. Now, the Cybersecurity Intelligence Sharing and Protection Act (CISPA) has caught the attention of many by attempting to make it easier for companies and the government to share information about possible cybersecurity threats. Do Americans think this is a good idea? Or does it go too far like SOPA?

Read more

Brand Research and Corporate Culture – Part 3

Brand Research and Corporate Culture – Part 3

Your corporate culture can have a significant effect on how consumers perceive your brand and their willingness to believe your brand promise. In simplest terms, if your corporate culture runs counter to the perceptions you want consumers to have of your brand, then you’re in big trouble. That means, if you don’t live your brand promise internally or if you live the brand promise internally but consumers don’t see or believe it, your brand development efforts will be limited. In fact, those efforts could do more harm than good. Read more

Tax Season Survey: Most Not Stressed About Tax Returns

Tax Season Survey: Most Not Stressed About Tax Returns

The deadline to submit annual tax returns is just a few days away, and many Americans are still scrambling to submit them in time. How many Americans ever wait until the last minute, and does this season cause any unwanted stress or anxiety?

Read more

Brand Research and Corporate Culture – Part 2

Brand Research and Corporate Culture – Part 2

As you learned in Part 1 of the Brand Research and Corporate Culture series, internal brand building is essential to ensuring consumers believe your brand promise. Without employee buy-in, your brand’s success will be limited. However, with a corporate culture that embodies your brand promise, employees will not only believe in your brand, but they’ll also advocate it whenever they can. The word-of-mouth marketing that employees can drive is vast and valuable. Now, it’s time to learn how to create a corporate culture that defines your brand. Read more